The Biggest Danger in Online Marketing
I know the headline sounds ominous. And Im not talking about a technique that can get you slapped by Google or labeled a spammer by AOL.
No, Im talking about the risk of complete lack of action due to information overload. Between the constant flood of email messages with valuable information, as well as those offering to sell you the latest marketing technique you absolutely must know about, its enough to keep you surfing the web seeking to learn more and more for the rest of your days.
Of course, the huge problem with this is that youll have lots of useful information that you never have time to use because youre off looking for the next nuggets of knowledge. So, you spend time - and probably money - attaining all this know-how and what I want to know is, "When are you planning on using it to make some money of your own"
Now before I get too preachy about this, please know that I am as bad an offender in this area as anyone reading this. I dont even want to count how many programs are in my office, many of them unread or listened to or watched.
If youve been learning about internet marketing for any time at all, Ill bet you have a long list of ebooks on your computer right now that youve paid for and never read. Nevermind the expensive multi-media programs on your shelf. Be honest now
Rich Schefren calls this getting information "just in case". He believes that many of us in online marketing already have plenty of information to make our businesses more successful and shouldnt be so worried about missing something. Hed rather we got our information "just in time" rather than "just in case".
I have to agree with him. The marketers out there selling this information make it sound like well be losing out on a one-time opportunity if we dont buy their current product. Thats the power of a persuasive email campaign, joint venture partners, and good web copy.
But think about it... Have you ever seen online marketing information offered that wasnt available, often in a new, "better", revised version sometime later After all, these guys arent going to let "important" content be sold once only to languish forever unsold in the future.
Yes, I know there are huge packages that have been offered for great prices recently by John Reese, Mike Filsaime, Frank Kern, Andy Jenkins, Jeff Walker, Rich Schefren, and seemingly every other big name internet marketer out there. And Ive bought some of them. But these guys arent going anywhere. And the information theyre offering will continue to be offered - if not by them, then by others whove often learned it from them.
So what I suggest is that you stop reading every marketing email you receive. Unsubscribe from most of them. I promise theyll be more than happy to welcome you back later.
Also, dont buy every great marketing package that comes along. If you really want to learn more, pick one marketer whose business model and style of teaching resonates with you and focus just on his material for awhile. Try to pick material you can implement right now in your business. When you feel like youve gleaned - AND PUT INTO PRACTICE - his material, then and only then might you want to find your next guru.
I love learning and never want to miss out on anything, so Im a terrific prospect for the talented internet marketers. However, we all need to find the right balance between learning more and accomplishing more.
One of the reasons Im writing this is in the hope that if Im persuasive enough to convince you, I might follow my own advice.
With that in mind, I resolve to focus on one program at a time and schedule an hour a day to work through it. Thatll allow me to digest the information and implement it in my business as I go. And please Lord, dont let me run across sales letters for any more "must have" marketing products for awhile Neither my schedule nor my bank account can afford any more "help".
Whats your plan to balance learning with action
About the Author
No, Im talking about the risk of complete lack of action due to information overload. Between the constant flood of email messages with valuable information, as well as those offering to sell you the latest marketing technique you absolutely must know about, its enough to keep you surfing the web seeking to learn more and more for the rest of your days.
Of course, the huge problem with this is that youll have lots of useful information that you never have time to use because youre off looking for the next nuggets of knowledge. So, you spend time - and probably money - attaining all this know-how and what I want to know is, "When are you planning on using it to make some money of your own"
Now before I get too preachy about this, please know that I am as bad an offender in this area as anyone reading this. I dont even want to count how many programs are in my office, many of them unread or listened to or watched.
If youve been learning about internet marketing for any time at all, Ill bet you have a long list of ebooks on your computer right now that youve paid for and never read. Nevermind the expensive multi-media programs on your shelf. Be honest now
Rich Schefren calls this getting information "just in case". He believes that many of us in online marketing already have plenty of information to make our businesses more successful and shouldnt be so worried about missing something. Hed rather we got our information "just in time" rather than "just in case".
I have to agree with him. The marketers out there selling this information make it sound like well be losing out on a one-time opportunity if we dont buy their current product. Thats the power of a persuasive email campaign, joint venture partners, and good web copy.
But think about it... Have you ever seen online marketing information offered that wasnt available, often in a new, "better", revised version sometime later After all, these guys arent going to let "important" content be sold once only to languish forever unsold in the future.
Yes, I know there are huge packages that have been offered for great prices recently by John Reese, Mike Filsaime, Frank Kern, Andy Jenkins, Jeff Walker, Rich Schefren, and seemingly every other big name internet marketer out there. And Ive bought some of them. But these guys arent going anywhere. And the information theyre offering will continue to be offered - if not by them, then by others whove often learned it from them.
So what I suggest is that you stop reading every marketing email you receive. Unsubscribe from most of them. I promise theyll be more than happy to welcome you back later.
Also, dont buy every great marketing package that comes along. If you really want to learn more, pick one marketer whose business model and style of teaching resonates with you and focus just on his material for awhile. Try to pick material you can implement right now in your business. When you feel like youve gleaned - AND PUT INTO PRACTICE - his material, then and only then might you want to find your next guru.
I love learning and never want to miss out on anything, so Im a terrific prospect for the talented internet marketers. However, we all need to find the right balance between learning more and accomplishing more.
One of the reasons Im writing this is in the hope that if Im persuasive enough to convince you, I might follow my own advice.
With that in mind, I resolve to focus on one program at a time and schedule an hour a day to work through it. Thatll allow me to digest the information and implement it in my business as I go. And please Lord, dont let me run across sales letters for any more "must have" marketing products for awhile Neither my schedule nor my bank account can afford any more "help".
Whats your plan to balance learning with action
About the Author
Peggy Champlins web design business has been providing a full suite of services and products to help small companies build their businesses online since 2002. Visit
Relaited Links:
- Digital Signage: New Poll Reveals Growing Importance Of Internet In Gathering Information
- Website Marketing Before the Web Designer Comes: 5 Essential Strategy Questions
- Some Internet Marketing Secrets for Your Internet Business
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