Website Copywriting for Time Management (and Happy Clients)

When entrepreneurs begin to enjoy business growth, they often
encountertime management challenges.They feel overwhelmed as they juggle
moreprojects, bigger jobs and more queries.For instance, I once hired a
wonderful web designer I'll call "Wendy."Wendy was just starting out so
she was willing to do a lot and accept alow fee.But I am not the only
one who finds hidden treasure.Soon Wendy wasjuggling more clients than
she could handle comfortably.And she wanted alife, too.As a client, I
became frustrated.Suddenly I couldn't phone Wendy forlast-minute
requests.My projects disappeared in a black hole.What could Wendy do?If
she were my copywriting client, she would let herwebsite do the
driving.She would create a page for client policies andclearly state
what she needs from clients to provide great service.Here are 3 policies
Wendy (and any busy entrepreneur) needs to clarifyon the website.(1) How
much notice do you need from your clients?You need notice of anew
project coming in and notice of cancellations.I asked Wendy to redesign
my business card for what seemed like themillionth time."Sure," she
said, "I can do this."But when?I wasn't her only client that week.Wendy
needs to manage her clientexpectations.For example, she could write: "3
days notice to start abusiness card and 7 business days to schedule a
blog theme."For phone or live consultations, 24 to 48 hours has become
the standardcancellation notice for everything from massage therapists
to medicalservices.Design and writing professionals need a kill fee --
an amount that willbe surrendered if your client cancels mid-project.(2)
What is your turnaround time?How many business days do you need togive
clients the quality work they deserve?For my own copywriting service, I
have learned to ask for 10 businessdays for a project where I used to
quote 5 business days or less.But nowI'm busier.I can't work on just one
project this week.So I need tostretch out my delivery time and charge
extra for rush jobs.I have no idea how long it takes to design a website
or a businesscard.But if the designer needs one, three or five business
days, I needto know.(3) What do you need to get started on a project for
a new client?Yourwebsite should help you do away with no-fee get
acquainted calls.As you get busy, even a get-acquainted call represents
an investment oftime -- an opportunity cost, as accountants say.I
recommend offering apaid small sample of your work.For copywriting, it's
a diagnosticproject.For consulting, it's a one-hour call.My system
allows clients to deduct the cost of the initial call if theymove on to
a bigger project.We both win if we achieve the client's goalswith just
the Diagnostic.And I work with clients from the first momentinstead of
trying to sell and close.I've also found that I can let my website do
the driving so I get fewerrequests for phone calls.I recorded a couple
of teleseminars soprospective clients can hear my voice.They listen as I
answer questionsand do one-minute makeovers on callers' websites.And
after an hour orso, they feel they know me.About the AuthorAnd now I'd
like to invite you to find out more by downloading 7 secretsof websites
that really attract clients.Get instant access at
www.HookYourClients.comFrom Cathy GoodwinCopy-Cat-CopywritingRelaited
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