Friday, February 13, 2009

5 Reasons to Avoid Twitter, and Why You Should Not

If you are not familiar with Twitter then you are probably not up to speed on social networking.But if you have not decided to create a Twitter account, you are definitely not alone.Many internet marketers are wary of using Twitter for a number of reasons.Here are the top 5.

1.Useless Information.It is true that many Twitter users update their Twitters with completely useless information.Do you really need to know that someone just finished their second cup of coffee or is leaving the office early for a pedicure?The good news is that if you find that you do not particularly enjoy a person s tweets, you do not have to continue following them.But do not eliminate this option altogether.One of the most important aspects of Web 2.0 is engaging people in all aspects of their lives, even the mundane stuff.Share yourself, welcome the opportunity to let others share themselves with you, and you will go a long way toward building a loyal customer base.People are much more willing to do business with you if they think you have a vested interest in their needs and thoughts.

2.It is a Waste of My Time.This is probably the most valid reason of all.But the truth is that many marketers generate traffic and leads when potential customers find them through Twitter.When the content you share is relevant and high-quality, you can drive visitors to your website to learn more.Twitter is simply another tool for online marketing, so do not write it off until you have given it a shot to see what it can do for you.Do some of your own research to discover the multitude of business uses for Twitter and you might just be convinced that It is not a total waste of time after all.

3.It is Time-Consuming.Like any online endeavor, you can blow a lot of valuable time following your streams and entering your own tweets.But you can salvage some of your time by using RSS feeds to follow relevant conversations.Visit search.twitter.com and click on the link to Feed for this query.You can then follow the conversations that are most important and relevant to you and your business.If that is not optimal for you, simply discipline yourself to check only once or twice per day.

4.Twitter Does not Cater to My Customers.Before you decide that your customers are not on Twitter, look for yourself.Go to Search(dot)Twitter(dot)com.Search for the name of your company, the name of your product, and keywords relevant to your business.If you are afraid that your market may be too niche-y for Twitter, remember that your job as a marketer is to find people where they are.If there are a few folks on Twitter within your niche, put yourself there as well.

5.It Could Lead to Bad Press.Whether you are on Twitter or not, people are still talking about you, and you need to know about it.Even if there is poor feedback on Twitter, you need the opportunity to let folks know that you are aware and that you are going to do something about whatever it is that has disappointed them.If you respond quickly to the concerns of your detractors, you will go a long way towards putting out potentially damaging fires.Thoughtful responses make a huge difference in customer attitudes.Remember that if a critical mass of bloggers pick up on negative press and write about it themselves, things can get out of hand very quickly.On the other hand, you can make a great name for yourself if you address customer concerns promptly and tactfully.

There you have it.No more excuses for avoiding Twitter.Even if you think It is the most ridiculous tool ever invented, you still need to check it out for yourself.Give it some time and see what it can do for you.Explore different applications of this valuable tool and let it help you grow your business.


About the Author

Seomul Evans is a SEO expert with a leading SEO company specializing in Internet Search Engines and a contributor of Social Media articles


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Saturday, September 6, 2008

Organizing Your Law Firm Marketing Calendar

You arrive at your office to start your work week and realize that you have no appointments scheduled. You find yourself thinking you have an easy day ahead of you. Think again. If you are sitting idle, then you are not doing your law practice the justice it deserves. The absence of appointments means you arent making any money at that moment. Money needed to pay bills or get more advertising in progress. Its a vicious cycle that must be breached.

There is no such fixation as "without charge occasion," at a law agency. If attorneys are not in court, envisaging a case or in an interview plus a buyer, they must be affianced in a few distinctive games that will bring in earnings for the law bureau. Acting on your law firm marketing time table could be a properties use of this phase as adverse to marking it off as an opening worth. Now can be an pleasing moment to get your marketing priorities lined and out and methodized for the long-lasting time of the year. One of the initially priorities for a law agency sales promotion time table is to arrange into a step-by-step list of performance higher than a prearranged moment.

Get to book and variety assured your agenda has something planned each and every day that you are open for business. Organizing your 12-month law firm marketing plan demand exact money of whatever you need to pull off on a a day basis. An methodized list of withstand will support you ascertain a each day for your marketing efforts.

1. Cause and Print Postcards

For the initially month, as portion of your quick mail crusade, tolerate 1,000 postcards made and printed. The after step is to put labels on them. At that time mail each other out to prospective clients. This set of rules necessitate to surface constantly each month in apply for you to claim a prolonged glide of shoppers by the use of your place of work exit door.

2. Create a Weekly E-zine

Your subsequently step is to induce a weekly e-zine microelectronic newsletter and e-mail it to your subscribers. Name your e-zine in all of your mailings whether they are contiguous mail or e-mail. Be definite to contribute possible clientele an chance and admonition for signing up to receive your e-zine. Your e-zine should be meted out all the time, at the equivalent moment every month.

3. Trail Up on Postcards

Come out evoking go after-up calls to all and sundry you skill sent postcards to. Try to brand 100 make a request each day for the then two. Every moment you suffer a gap in your agenda between approved responsibilities, style more chase-up calls until you skill contacted everyone who has received a postcard.

4. Kick off Networking

As allocation of your law agency sales promotion plan, agenda a networking sport that you will attend and stock allocation in. Be assured you are reward all through the activity. Hand out notification and interest cards to everybody you come in contact and. The behind day, type go after-up calls to each person you met at the games.

5. Publicize Your Services

One by one, begin advertising your services to be a magnet for new shoppers. Send out press releases detailing admonition about each provision. Shoot a new service each month unless you experience gotten awareness just about all of each other out there. Once you undergo achieved this, initiate re-shooting each of each other savours the coming out. Keeping your say and services in peoples minds is a maneuvers that will aid to variety your law bureau a regular cite in peoples minds.

6. Publicize a Trade Appear

Send out another contort liberation, publicizing an upcoming trade come into sight that you will participate in. If you kick off doing this prior to of moment, concerned possibilities will be definite to attend the appear and investigation out what you pass through to give. Be guaranteed to trail up along furthermore e-mails and mobile phone demands to staff you met right through the business come into sight.

By this period you should be ready to works all of these household tasks every month at with reference to the similar time. You should further be developing new commercial plan on a constant purpose. Capturing these steps and coming up a visual and organized law bureau commercial time table will abet you appreciate your goals and see the creative responses of your efforts.


Almost about the Creator

Stephen Fairley is CEO of The Rainmaker Institute is the countries major law agency sales promotion agency that specializes in aiding teen law corporations generate further and more proficient referrals and induce a 7 portion law exercises. Above 6,000 attorneys knowledge benefited bask in our proven Rainmaker Marketing Algorithm. Attorneys: objection your Complimentary legal marketing CD 7 Keys to a 7 Quantity Law Practice at

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