Friday, February 13, 2009

5 Reasons to Avoid Twitter, and Why You Should Not

If you are not familiar with Twitter then you are probably not up to speed on social networking.But if you have not decided to create a Twitter account, you are definitely not alone.Many internet marketers are wary of using Twitter for a number of reasons.Here are the top 5.

1.Useless Information.It is true that many Twitter users update their Twitters with completely useless information.Do you really need to know that someone just finished their second cup of coffee or is leaving the office early for a pedicure?The good news is that if you find that you do not particularly enjoy a person s tweets, you do not have to continue following them.But do not eliminate this option altogether.One of the most important aspects of Web 2.0 is engaging people in all aspects of their lives, even the mundane stuff.Share yourself, welcome the opportunity to let others share themselves with you, and you will go a long way toward building a loyal customer base.People are much more willing to do business with you if they think you have a vested interest in their needs and thoughts.

2.It is a Waste of My Time.This is probably the most valid reason of all.But the truth is that many marketers generate traffic and leads when potential customers find them through Twitter.When the content you share is relevant and high-quality, you can drive visitors to your website to learn more.Twitter is simply another tool for online marketing, so do not write it off until you have given it a shot to see what it can do for you.Do some of your own research to discover the multitude of business uses for Twitter and you might just be convinced that It is not a total waste of time after all.

3.It is Time-Consuming.Like any online endeavor, you can blow a lot of valuable time following your streams and entering your own tweets.But you can salvage some of your time by using RSS feeds to follow relevant conversations.Visit search.twitter.com and click on the link to Feed for this query.You can then follow the conversations that are most important and relevant to you and your business.If that is not optimal for you, simply discipline yourself to check only once or twice per day.

4.Twitter Does not Cater to My Customers.Before you decide that your customers are not on Twitter, look for yourself.Go to Search(dot)Twitter(dot)com.Search for the name of your company, the name of your product, and keywords relevant to your business.If you are afraid that your market may be too niche-y for Twitter, remember that your job as a marketer is to find people where they are.If there are a few folks on Twitter within your niche, put yourself there as well.

5.It Could Lead to Bad Press.Whether you are on Twitter or not, people are still talking about you, and you need to know about it.Even if there is poor feedback on Twitter, you need the opportunity to let folks know that you are aware and that you are going to do something about whatever it is that has disappointed them.If you respond quickly to the concerns of your detractors, you will go a long way towards putting out potentially damaging fires.Thoughtful responses make a huge difference in customer attitudes.Remember that if a critical mass of bloggers pick up on negative press and write about it themselves, things can get out of hand very quickly.On the other hand, you can make a great name for yourself if you address customer concerns promptly and tactfully.

There you have it.No more excuses for avoiding Twitter.Even if you think It is the most ridiculous tool ever invented, you still need to check it out for yourself.Give it some time and see what it can do for you.Explore different applications of this valuable tool and let it help you grow your business.


About the Author

Seomul Evans is a SEO expert with a leading SEO company specializing in Internet Search Engines and a contributor of Social Media articles


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Thursday, February 12, 2009

Drive Traffic Using the Tell-A-Friend Script

A lot more and more website owners have the most notable dilemma, which is how to increase the amount of traffic flow to their websites.Through out the past few years a number of methods have been created to rectify this situation.Whilst number of them will work there are a lot that are likely not to even make the smallest impact.One of the techniques that have been the origin of lots of success stories in sending traffic to websites is viral marketing.Viral marketing is designed to use the tendency of a visitor to share information they may find informative, entertaining or amazing.

Loads of companies count on this method to help spread their products and grow the popularity of their business or their website.Viral marketing utilising a number of mediums that try to bring out this type of behaviour, it may be in the form of a thought provoking story, an addictive flash game, or an amusing video and load of others that may possibly catch a person's fancy.

This special form of marketing is usually very cost effective and is a great tool for any business to use.The advantages normally out weigh the cost and the efforts to initialize this marketing system.All websites will immensely benefit from some type of viral marketing.

Tell A Friend Script One of the simplest techniques in viral marketing is to use a tell a friend script.This is a straight forward programming script which you can add to the programming of your website.Basically, a tell a friend script is installed in the webpage's with a media placed next to it so that a person may simply send the media to a list of his friends or his family members.The fundamental concept of a tell a friend script is a script where people can their name and, e-mail address, then the recipient's e-mail address and then send the media to the intended recipient much like an e-mail with an attachment.When the recipient gets the e-mail he wouldn't view the email as spam mail because he will notice the sender's details as a person he or she knows or is familiar with.

Tell a friend script gets rid of greatly the ability of being blocked as it uses the information that has been added by the sender.This will result in a wider spreading of this marketing method.It might seem quite underhanded but it is a very effective method.When the e-mail is sent and opened the sent media will be read, viewed or played.Together with the mail there would be a good brief description of the business or website that is sponsoring the media that has been sent.This gives invitation for the introduction of either the website, business name or its products.And don't forget to add to that another tell a friend script.

Yep!You guessed it, then the whole process repeats it's self again.When more people begin to use the tell-a-friend script, that will mean that more and more prospects will know of the existence of the sponsoring business or website.Prospects that read the ads within the mail and liked what they saw would go on to click on the link and visit the website (i.e.your website!).This will increase traffic to you website resulting in a higher number of possible customers.

Tell A Friend Script Availability A tell a friend script is a very easy to use and doesn't need a complex method of programming.Actually, you can just copy and paste a script and easily add it onto the intended page.And finding one is even easier.All you need to do is go to a search engine and write into the search box "tell a friend script" then just hit enter or click go.

In the search results pages there will be many listings that will send you to a number of websites where you may access a tell-a-friend script.After this it is just a simple case of looking and searching for the right script and then copying it into your intended web pages.Using a tell-a-friend script and this viral marketing technique you can send traffic to your website that wills possibly meaning great profits.This is a straight forward and non harmful script that presents great advantages for low cost mixed with great creativity and foresight.

It is important that you take your time when using a tell-a-friend script.If your media that you choose doesn't get the exposure that you expect of it, it might take a bit of time before it starts taking viral effect.But eventually loads of people will see your ads and there is huge probability that they should visit your website increasing the traffic to your website.


About the Author

Uchenna Ani-Okoye is an internet marketing advisor and co founder of Top Affiliate Programs


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Wednesday, February 11, 2009

Easy Money for Teens: Or Is It?

How would you approach starting your own internet business from scratch if you had absolutely no money?This is a vital question that generally pops up on the message boards of many affiliate marketing sites.It's usually a result of newcomers trying to figure out what methods work best and fast.The typical response from experienced Internet Marketers is always "Create your own money making blog empire".

So, why is setting up a blog empire an excellent way to make money online?

1.Blogs are essentially easy to setup and to manage:


Maintaining your own personal blog doesn't require any special skills whether that is programming or web design.

All that is required is a simple registration with a free blogging service like Wordpress, and you can begin to post messages to it immediately.

2.There are literally no set up costs:


Blogging services like WordPress are totally free.

No money is required for both hosting and setting up of domain names.If you run anywhere from 50-100 niche blog sites and pay for each and every one of the domains, costs can be fairly huge.If you choose to run anywhere from 50-100 blogs using a free blogging service (WordPress), it won't cost you a thing.

3.Your blogs will be indexed by the major search engines within a matter of days:


One of the main issues that webmasters have to overcome is getting their website into the major search engines.

Looking at it from the Google perspective, it can be an increasingly long process when you consider other factors, like the infamous "Google Sandbox".In spite of this, blogs tend to get indexed much faster, usually within only a few days, this is due primarily to RSS feeds.

4.Utilising blogs is the most effective way to promote affiliate products:


This is primarily due to the inherit nature of blogs.

Blogs are made up mainly of highly opinionated posts written by everyday people.It is a proven well known fact, that the best way to sell an affiliate product on a blog is to write a positive and sincere review on it.The experienced internet marketers utilise this method to rake in literally thousands of dollars per month."Word of Mouth" advertising is still one of the most effective methods of getting a consumer to purchase.A well written and concise blog post can achieve this.

5.Blogs can be monetised easily by utilising Google AdSense:


Contextual advertising is an easy and highly effective way of making money.

When using blogs the process is still the same.All that is required is the simple implementation of code into your pages source and you're done.Then wait for your viewers to click on one of your ads.Even if you have no prior knowledge of HTML, you can benefit quite easily from text ads.Blogger specifically offers you the ability to implement AdSense ads into your blog template; this can be done quickly from the Blogger menu, so there's no need to bother with HTML.It also gives you the ability to coordinate the colour of your ads with the colour of your blogs template.This process is called "blending" and it's very effective in increasing your ads click through rate.

So what's the secret method to creating a money making blog empire fast?

Method 1:


The first method is to create blogs that are fixated on specific problems people may have.

In your blog posts, first you should identify a problem then offer a solution to rectify the problem.The solution should be an affiliate product or service that you're trying to promote.Most internet surfers use the internet to find solutions to problems that they may have.A prime example of that would be; debt, acne problems, car rentals, holidays, anti-virus software and internet spam.This is where you can write about these issues then recommend an affiliate product that will solve the problem.

If you create up to 5 blogs per day, then you will have around 150 blogs by the end of your first month.Imagine the amount of money that could potentially be earned from this method within just your first month.This method appears rather simple and obvious, but most Internet Marketers get this method all wrong.There is a new and highly effective method of implementing this strategy created by Rob Benwell.I'll provide additional information on this method later.

Method 2:


This method isn't as popular as the first.

It's the process of using your blogs for online courses or tutorials.Find a topic that interests you, and then write a series of posts structured in lessons, on it.Your first post would typically be lesson 1, then second one lesson 2, and so on.Imbed affiliate links into your blog posts.You can also use these blogs to make money via Google's AdSense program.Try to keep the number of lessons from 10 to 20.If you don't like writing articles or are not learned in the subject area, then go to free article directories.Pick anywhere from 10 to 20 articles in the subject area of choice and convert the content into a series of lessons.

So what are you waiting for?Start your blogging today and within a short period of time you could be earning a decent amount from your blog empire.


About the Author

Uchenna Ani-Okoye runs Insightempire.

com, a site for Internet Marketing Enthusiasts.

For more information on the earlier mentioned innovative way of creating blog empires visit: Blogging To The Bank


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Tuesday, February 10, 2009

What Do You Know About Advertising?

Advertising is made up of several activities that help advance your product or service.Advertising addresses the different types of people and tries to influence their buying decisions.There are first and secondary functions of advertising, but it all leads to attempting to get customers to get in your store and buy your products or services.Let's go into a little more detail about advertising will require.

What is Advertising?

1.Advertising is the writing of articulate messages that are directed at a target audience.

2.If Advertising messages are rubbish - you're probably not going to persuade your target customers to purchase a specific production or service.

3.The person in busines that is going to be selling the product or servicing is the one who advertises.

4.Advertising almost will always need requires cash - you must pay for the services you are employing.For instance, you must pay the company or wherever you secure a campaign.(Make certain you have this fee included in your planned publication budget.)


Advertising is any paid communication that presents products or services of a certain commerce, and should present the product in a convincing demeanour so as to provoke the reader or on looker to purchase the product.

Objectives of Advertising


The main point is to increase sales, get and affirm customers, and increase money flow.

Branding can do more for sales than just advertising it.As one thinks of particular item, they frequently imagine a brand name instead of than the product itself.For instance, when you say you require a Tissue, you are actually asking for a paper.The Tissue variety has been put into the mainstream language so that it represents all types of tissues.That's because of well done advertising and good trademarking.

Advertising functions may be summed up in into two groups.These are famed as the basic and the subsidiary functions.

Functions of advertising


1.

Advertising assists in sales increases, because it promotes it to a large market.Advertising like flyers, brochures and telly ads let people see that your enterprise which wouldn't be fit to show otherwise because of other activities.Advertising allows you to reach people out of your location and peradventure lets you attain a nation of consumers.

2.Advertising persuades people to aid them make their next purchasing judgement.

3.Advertisements introduce new products to the market before they even hit actual shelves.Buyers are very much more likely to try a new thing if they've seen it before.Much companies start advertising and trademarking a production before it reaches stores to build a big consumers base before the launch of the product in question.

4.Advertising is used as a way to maintain a relationship with the consumers.People buy products they are familiar with and advertising builds that conversance.

5.People's feelin of advertised products or services is improved by products that are advertised.These products (and their brands) seem dearer and higher quality than those not advertised.

Alternative Functions


1.

Advertising gives salespeople a reinforcement to bank on.Salespeople's jobs are easier if they can point to an advert that shows how good the product or service is.Consumers also usually have a preconceived notion that the product is already good because they saw it advertised before they got to the store.

2.Advertising helps companies attract better or some more quality employees.Just have a look at car dealerships - would you rather work for a franchise who didn't promote so no one knew about it or would you rather work for a franchise that everyone knew alot about?

Advertising have alot of objectives and functions that will aid any business.As an entrepreneur, it's a good idea to have an advertising strategy right from the get go, even before you opened your doors!


About the Author

Uchenna Ani-Okoye is an internet marketing advisor and co founder of Insightempire.

com


Find more information on Advertising at: Advertising Techniques


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Book Marketing - 3 Ways to Drive Sales Using an Effective Book Cover Design

The cover of your book is a critical component of your book marketing strategy.It is the first impression people will have of your book and it may be the last.So it's essential that your book cover does more than convey your book's title.

Your book cover is your silent spokesperson and your mini-billboard.

So here are 3 ways in which you can maximize the impact of your book to help boost sales:


1.

Add Your Image


Naturally, this is not appropriate in all cases but it can work effectively whether you are well-known or not.

If you are well-known and your image is part of your overall branding then incorporating your image on the cover of your book will give your book brand recognition.Take Donald Trump for example.He incorporates his image onto the cover of all his books for to quote one of his book titles - "There's no such thing as over-exposure".

If you are well-known then your book represents a great opportunity to increase your recognition.People are generally curious to learn more about an author and to see what they look like.Authors are seen as very special people - celebrities even.Allow potential buyers and or readers to connect with you.So even if you don't want to include your image on the front cover of your book make sure that your image can be readily found.For example, consider including it on the back cover or on the inside flap if your book is a hardcover version.

2.List relevant awards or distinctions


If you have received a significant award for your writing or your work in the subject matter of your book then you can include this information on the cover of your book.

By distinctions I mean something that is worthy of note.For example, if your book has a TV connection your book cover is a great place to mention it.People have a tendency to believe what they see on television which is one reason why this is such a power medium and any TV links will massively boost the saleability of your book.

For instance, Dean Graziosi on his New York Times best selling book "Be a Real Estate Millionaire" mentions "As seen weekly on national TV since 1999".This instantly gives him a ton of credibility even if you've never actually seen Dean Graziosi on television yourself.

Another example is the book "Think Yourself Rich" written by the award-winning author Sharon Maxwell Magnus."Think Yourself Rich" was a major BBC television series and this was mentioned on the front book cover not one but twice.

3.Direct people to a free recorded message


Think of your book as a lead generator.

Your book should be just the first stage of a journey a reader shares with you.Offer your readers different ways to interact with you.

So you can use your book cover to invite potential buyers and or readers of your book to phone you using a free phone number where they can listen to a pre-recorded message.Your pre-recorded message can outline a special product or service you might have and a special offer that is only available to individuals who purchase your book.

You might even want to run a special competition in association with the launch of your book and use your pre-recorded message to give details about this.People love competitions and structured astutely a competition that is run as part of your book launch can generate massive publicity for you, your company and of course, your book.


About the Author

For a great opportunity to learn first-hand about expert book marketing visit Book Marketing University.

And to listen to a FREE teleclass on how you can turn your book into an Amazon Bestseller visit Becoming An Amazon Bestseller.

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Monday, February 9, 2009

Book Marketing - 3 Ways to Drive Sales Using an Effective Book Cover Design

The cover of your book is a critical component of your book marketing strategy.It is the first impression people will have of your book and it may be the last.So it's essential that your book cover does more than convey your book's title.

Your book cover is your silent spokesperson and your mini-billboard.

So here are 3 ways in which you can maximize the impact of your book to help boost sales:


1.

Add Your Image


Naturally, this is not appropriate in all cases but it can work effectively whether you are well-known or not.

If you are well-known and your image is part of your overall branding then incorporating your image on the cover of your book will give your book brand recognition.Take Donald Trump for example.He incorporates his image onto the cover of all his books for to quote one of his book titles - "There's no such thing as over-exposure".

If you are well-known then your book represents a great opportunity to increase your recognition.People are generally curious to learn more about an author and to see what they look like.Authors are seen as very special people - celebrities even.Allow potential buyers and or readers to connect with you.So even if you don't want to include your image on the front cover of your book make sure that your image can be readily found.For example, consider including it on the back cover or on the inside flap if your book is a hardcover version.

2.List relevant awards or distinctions


If you have received a significant award for your writing or your work in the subject matter of your book then you can include this information on the cover of your book.

By distinctions I mean something that is worthy of note.For example, if your book has a TV connection your book cover is a great place to mention it.People have a tendency to believe what they see on television which is one reason why this is such a power medium and any TV links will massively boost the saleability of your book.

For instance, Dean Graziosi on his New York Times best selling book "Be a Real Estate Millionaire" mentions "As seen weekly on national TV since 1999".This instantly gives him a ton of credibility even if you've never actually seen Dean Graziosi on television yourself.

Another example is the book "Think Yourself Rich" written by the award-winning author Sharon Maxwell Magnus."Think Yourself Rich" was a major BBC television series and this was mentioned on the front book cover not one but twice.

3.Direct people to a free recorded message


Think of your book as a lead generator.

Your book should be just the first stage of a journey a reader shares with you.offer your readers different ways to interact with you.

So you can use your book cover to invite potential buyers and or readers of your book to phone you using a free phone number where they can listen to a pre-recorded message.Your pre-recorded message can outline a special product or service you might have and a special offer that is only available to individuals who purchase your book.

You might even want to run a special competition in association with the launch of your book and use your pre-recorded message to give details about this.People love competitions and structured astutely a competition that is run as part of your book launch can generate massive publicity for you, your company and of course, your book.


About the Author

For a great opportunity to learn first-hand about expert book marketing visit Book Marketing University.

And to listen to a FREE teleclass on how you can turn your book into an Amazon Bestseller visit Becoming An Amazon Bestseller.

Relaited Links:

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How to Use Private Label Rights?

What if that individual also told you that besides being able to do so, you could actually profit from that work and not be liable for any copyright infringement?

If you haven’t heard of private label rights, then better part likely you’d think they were pulling your leg.But all the above are actual if you are able secure these rights.

But what are private label rights?

To understand why private label rights are so special, you need to know in relation with resale and master resale original.For more details visit to www.plr-vodoo.com .Resale rights are unquestionably permission from the owner of a work (a book, for example) to allow you to take the said material and distribute it for your own profit.

Master resale rights take it a step further and allow you to sell the resale rights to the work.The reason why it is called master resale rights is because it covers a large set of permissible actions to the person who acquires those rights.

Experts would tell you that to get the almost all of your purchasing of master resale rights, the following list of actions should allow you to:

1.
give the material away unaltered

2.
incorporate the material with others

3.
give the material away as a bonus item

4.
use the material a content for internet site

5.
divide the product into separate articles

6.
put the rights for the material or the material itself up for eBay

7.
make available the material as content for paid membership sites

8.
sell resale rights for the material

9.
change or alter the material


Buying the whole set of these rights are great but it can cost you.

But there is a way to get almost all of these actions and not have to pay as much for master resale rights IF you collect just the right to change or alter the material, which is exactly what private label rights are.

With these set of rights, you are allowed to change another individual’s work.By altering the material, you have made the work your own which then permits you to profit from the material anyway you intend to.

Let’s say you were able to acquire private label rights for a unique e-book.What can you do?

For starters, you can break up the book into separate chapters and then sell these as articles.Otherwise, if you were able to collect private label rights for a set of articles, you could materialize them and package it as a book, which you then can sell.

You can change the material’s content by adding or removing contents.You can also add pictures or illustrations even other media like sound or video clips.

All of these actions are possible but the very best part in relation with private label rights is that you are not obligated to mention the original author (or pay them any royalties) for the changes you have done to his or her material.You can claim the material as yours by putting your name as the author of the material.
With these changes, the ways on capitalizing on them are better part.

You can come up with a whole new set of products from a single material source.Take an e-book for example.On one hand, you’ve broken up the book to sell them as articles.On the other, you’ve enhanced the book’s content with media to package it as your own work and putting it up for sale on the market.

Gaining private label rights are great for building a brand for your business.as you may already know, one of the keys to a successful business is to sort out yourself from the rest.With private label rights, you can change the material and put together it uniquely yours.If your target market likes your material, your market can perceive you as an expert in your line of business, which is something you can really capitalize on as you sell your products or services.

However, it is not just the individual who acquires private label rights who stands to benefit from it.It may be difficult to understand first off, but selling private label rights benefits even the first creator.To know more logon to www.guide-to-plr.com

With the increasing demand for original material to be sold with private label rights, a writer can create good money from his or her work.
The incentive is that he or she can command a higher price for the work given the rights that go with the material.
Moreover, retailing the right to change the material any way the buyer wants is actually giving new life to the material.By giving the purchaser the freedom to change the content in a number of creative ways, the material’s usability sand relevance is extended.

By compensating the original content creator well; by allowing freedom and flexibility for the purchaser; and by giving the end user a wealth of very valuable knowledge, private label rights are by far one of the perfect things out there in the globe of on the web marketing.


About the Author

www.

resale-right-profits.com


www.

resale-rights-explained.com


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