Creating \"Lift\" With Your Internal Dental Marketing

Marketing to your current patients is not a new dental marketing idea. There are, and continue to be many different strategies and programs that allow you to increase your referrals and retention.

One of the concepts you won't hear very much is the concept of "lift" as it applies to your internal dental marketing. When it comes to marketing for new patients, the best place to start is inside your practice.

Lift is a term that is often you in the aerospace industry. The term applies in much the same way in your dental practice.

As an analogy, let's take the example of an airplane wing. The airplane wing without movement creates no lift, and will not cause the airplane to fly.

In this same way, your patient (the wing) will not create this lift for your practice (the airplane), unless given information (movement) to allow them to talk about your practice everyday. This information is important.

Many dental marketing consultants out there will tell you the easiest way to get referrals is to ask. But nobody likes to sit face to face with a patient and ask them to send their friends.

With the concept of lift, a dentist only needs to convey to the patient a way to spread the word about the practice, and let the patients everyday conversations take care of the rest. When a patient has new information that pertains directly to the patient as a person, they now have the ammunition to talk to their friends, and mention you.

Lift is not telling your patients to talk about your practice, it is giving them a way to talk about your practice. You are helping them refer their friends to you without actually asking.

Let me give an example: If you spread news about your practice to your patients, something like your wife is having a baby. This news will create some conversational pieces about your practice that a patient can use in everyday life.

Now, when that patient is talking to their friend who happens to be pregnant, they can say "Oh, that's funny, my dentist's wife is pregnant."

This is a simple example, but the more information you can give about yourself that will tie into everyday conversations, the better. Your patients will now be able to convey the benefits of your practice more times, and you in return create more buzz and get more referrals.

How you create this lift is by sharing with people news about yourself and your staff. A normal patient cannot relate to you as a dentist, but can relate to you as a person.

Here are a few simple things that you can discuss that will help to create lift:

- You, or a staff member buying a new car
- You or your staff getting a new dog
- You, your staff, or a relative getting married or being pregnant
- Telling stories from your latest vacation

You don't have to do anything crazy, or even newsworthy. Just portray yourself to your patients as a person. If you went to Chicago for a dental conference, don't tell them much about the conference, but tell them about Chicago being a beautiful place, or the deep dish pizza you ate.

Remember, the concept of lift is not to tell patients to talk about your practice, the concept is telling patients how to talk about your practice.

About the Author

James Erickson is the President of EMC Dental Marketing which gives Dentists a resource for turn-key dental marketing programs and dental practice marketing education including new patient attraction, and internal marketing systems. Visit www.EMCdental.com and get a free practice
building kit sent directly to your home or office.<

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Your Key to Success in Business - Internet Marketing For Small Business

Talking about Internet marketing for small business is all the rage.The airwaves are full of advertisements directed toward small business owners as well.

It seems each conversation I hear, every ad I see, and every article I read is talking about small business differently than I think of small business.Those that seem to be the target of Internet marketing strategies and information more closely resemble what I refer to as start-up businesses.

There are indeed millions of them - businesses with 5 of fewer people, companies that have been around for five years or less.I assume their sheer numbers is what encourages the marketers of Internet products and services to go after them.

What about the those small businesses that are well established, having been successfully doing business for a dozen years, two or more decades, or even longer?These mainstream companies with from 25-500 employees - companies and down Main Street in every country around the world.Companies who employee seventy-five percent of the people on he planet.Real people manufacturing, selling, and distributing real products and services.

These small business owners want Internet marketing explained to them.Internet marketing for small business - at least from the point of view of these successful business owners is about doing a better more profitable job of doing what they are already doing successfully.

These companies, the majority at least - market their products and services for the most part within 100 miles of their principle business location.That's the distance, historically at least, that their trucks could deliver or service their customers, driving there and back during a business day.Beyond that, before the Internet, there were additional fixed costs to consider.

The Internet however has meant the death of distance.Everywhere you look ads are trumpeting that fact.Small business Internet marketing for Main Street is about how to market, sell, and deliver their products beyond the one hundred lime limit.Imaging what it would mean to your business if you could extend your traditional marketing radius by an additional fifty miles in every direction using your small business Internet marketing strategy.

Small business Internet marketing also means using online resources to carry products and services that support those they already sell.Those that were not available to them or that they could sell at a profit using traditional sourcing methods.This will allow then to increase the "share of customer" meaning that they want to be the sole source provider of products in their category that their clients and customers use.

The hardest sale is the first sale to a new customer.Why not strive to get all the business in your category that's possible to get from every customer, from the oldest to the newest.Now, small business Internet marketing allows you to sell a product that you could not offer at a profit before now - perhaps as a door opener on your way to introducing your entire line?Needless to say, when you strive make each customer a "Key Account" your profits per customer or client will soar.

If there is one thing that Main St.small business Internet marketing can do - that every single business owner wants, it is to help generate revenues and/or save money with online sales and service.These businesses are not able to be open, in the traditional sense, twenty-four hours a day like their big business competitors.However, using small business Internet marketing they can open the doors of at least some elements of their organization 24/7/365.

Internet marketing for small business will help these companies - the backbone of our nation, every nation - grow their bottom line with easier automated customer acquisition, increased productivity, reduced costs, and higher a sales volume.

Small business Internet marketing explained will help you attract more new customers than ever before, sell more of what you are already selling to your existing customers, sell previously unprofitable products and services, because of their price points or accessibility, and get your existing customers to come back more often, with less effort - no matter what products or services you sell.

About the Author

Successful business owners understand that small business Internet marketing is the most cost effective method for connecting with potential customers locally & globally.

Learn more about Internet marketing for small business, visit Internet marketing explained for small businesses wanting to leverage the current success online.Join the discussion.

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Easy Money for Teens: Or Is It?

How would you approach starting your own internet business from scratch if you had absolutely no money?This is a vital question that generally pops up on the message boards of many affiliate marketing sites.It's usually a result of newcomers trying to figure out what methods work best and fast.The typical response from experienced Internet Marketers is always "Create your own money making blog empire".

So, why is setting up a blog empire an excellent way to make money online?

1.Blogs are essentially easy to setup and to manage:

Maintaining your own personal blog doesn't require any special skills whether that is programming or web design.

All that is required is a simple registration with a free blogging service like Wordpress, and you can begin to post messages to it immediately.

2.There are literally no set up costs:

Blogging services like WordPress are totally free.

No money is required for both hosting and setting up of domain names.If you run anywhere from 50-100 niche blog sites and pay for each and every one of the domains, costs can be fairly huge.If you choose to run anywhere from 50-100 blogs using a free blogging service (WordPress), it won't cost you a thing.

3.Your blogs will be indexed by the major search engines within a matter of days:

One of the main issues that webmasters have to overcome is getting their website into the major search engines.

Looking at it from the Google perspective, it can be an increasingly long process when you consider other factors, like the infamous "Google Sandbox".In spite of this, blogs tend to get indexed much faster, usually within only a few days, this is due primarily to RSS feeds.

4.Utilising blogs is the most effective way to promote affiliate products:

This is primarily due to the inherit nature of blogs.

Blogs are made up mainly of highly opinionated posts written by everyday people.It is a proven well known fact, that the best way to sell an affiliate product on a blog is to write a positive and sincere review on it.The experienced internet marketers utilise this method to rake in literally thousands of dollars per month."Word of Mouth" advertising is still one of the most effective methods of getting a consumer to purchase.A well written and concise blog post can achieve this.

5.Blogs can be monetised easily by utilising Google AdSense:

Contextual advertising is an easy and highly effective way of making money.

When using blogs the process is still the same.All that is required is the simple implementation of code into your pages source and you're done.Then wait for your viewers to click on one of your ads.Even if you have no prior knowledge of HTML, you can benefit quite easily from text ads.Blogger specifically offers you the ability to implement AdSense ads into your blog template; this can be done quickly from the Blogger menu, so there's no need to bother with HTML.It also gives you the ability to coordinate the colour of your ads with the colour of your blogs template.This process is called "blending" and it's very effective in increasing your ads click through rate.

So what's the secret method to creating a money making blog empire fast?

Method 1:

The first method is to create blogs that are fixated on specific problems people may have.

In your blog posts, first you should identify a problem then offer a solution to rectify the problem.The solution should be an affiliate product or service that you're trying to promote.Most internet surfers use the internet to find solutions to problems that they may have.A prime example of that would be; debt, acne problems, car rentals, holidays, anti-virus software and internet spam.This is where you can write about these issues then recommend an affiliate product that will solve the problem.

If you create up to 5 blogs per day, then you will have around 150 blogs by the end of your first month.Imagine the amount of money that could potentially be earned from this method within just your first month.This method appears rather simple and obvious, but most Internet Marketers get this method all wrong.There is a new and highly effective method of implementing this strategy created by Rob Benwell.I'll provide additional information on this method later.

Method 2:

This method isn't as popular as the first.

It's the process of using your blogs for online courses or tutorials.Find a topic that interests you, and then write a series of posts structured in lessons, on it.Your first post would typically be lesson 1, then second one lesson 2, and so on.Imbed affiliate links into your blog posts.You can also use these blogs to make money via Google's AdSense program.Try to keep the number of lessons from 10 to 20.If you don't like writing articles or are not learned in the subject area, then go to free article directories.Pick anywhere from 10 to 20 articles in the subject area of choice and convert the content into a series of lessons.

So what are you waiting for?Start your blogging today and within a short period of time you could be earning a decent amount from your blog empire.

About the Author

Uchenna Ani-Okoye runs Insightempire.

com, a site for Internet Marketing Enthusiasts.

For more information on the earlier mentioned innovative way of creating blog empires visit: Blogging To The Bank

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Dental Website Designs -- Getting A New Client's Attention Through Search Engines

Dentists often associate the success of dental website designs directly with their price.While having an effective website for dentists is certainly part of the formula for profitable online advertising, it will be almost impossible to find without a bit of help.One of the most effective ways of driving new patients to your website is through the search engines.

Search Engine Optimization For Dental Website Designs

Search engines such as Yahoo!

and Google are a powerful tool online advertising.Unfortunately, they also create another problem.Currently, Google has more than 42,000 sites listed for 'dentist' and you need to put your website on one of the first two pages in order to be seen.Being link number 42,000 means it is almost impossible for anyone to know you are there.

These Internet search tools use a set of complex algorithms to evaluate each page.The search engines finds and arranges websites according to their 'value' for a specific term.The ones it deems most relevant rise to the first two pages and the rest are lost in oblivion.This means search engine optimization is needed to show the 'bots', 'spiders', and 'crawlers' used by these sites that your page deserves to make the top of the list.

Choosing Keyword Phrases To Target

This is the single most important step in having a website for dentists noticed.

For example, a search through Google for 'dentists' reveals more than 52,000 pages, which is ten thousand more than the singular term.An online expert will research to see what competition exists and how many people use that phrase to find services.They may use keyword phrases that include a geographic location (Chicago dental practice), specific services (iBraces), specific areas of the industry (cosmetic dentist), or a combination of these.Then these words will be used in your dental website designs and marketing plans for your website for dentists.

Increasing Page Rank

Search engines give a page rank when they have evaluated a website for dentists.

Keyword phrases play a part in this, but the number and quality of sites linking to and from your dental website design are also important.Niche blogging and article marketing are some of the more popular methods used to grab attention.Submitting press releases and adding a news section to your dental website design is also effective.

These methods spread your URL and information throughout cyberspace to provide links and attention.They can also keep online search tools returning on a regular basis to have your website for dentists reevaluated.Other techniques include submitting to niche directories as well as adding information to forums and other websites.As an added benefit, these catch the attention of customers themselves.

This is an extremely simplified exploration of online marketing for dental website designs, but it provides dental professionals an idea of what this type of advertising involves.Getting your website for dentists to the front page is only a portion of the work involved.Because your competitors are after the same goal as you, the rankings change on a consistent basis meaning that your online practice will need regular maintenance and updating to ensure it stays competitive, particularly in markets that have a large amount of opposition.Armed with a basic knowledge of online marketing and an expert Internet marketing specialist, your online practice will get the attention it deserves, and your dental chairs will fill up.

About the Author

Christine O'Kelly writes for the award-winning company, Officite, who specialize in dental website designs.

These experts create innovative website for dentists and medical professionals that build profitable practices.

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