Creating \"Lift\" With Your Internal Dental Marketing

Marketing to your current patients is not a new dental marketing idea. There are, and continue to be many different strategies and programs that allow you to increase your referrals and retention.

One of the concepts you won't hear very much is the concept of "lift" as it applies to your internal dental marketing. When it comes to marketing for new patients, the best place to start is inside your practice.

Lift is a term that is often you in the aerospace industry. The term applies in much the same way in your dental practice.

As an analogy, let's take the example of an airplane wing. The airplane wing without movement creates no lift, and will not cause the airplane to fly.

In this same way, your patient (the wing) will not create this lift for your practice (the airplane), unless given information (movement) to allow them to talk about your practice everyday. This information is important.

Many dental marketing consultants out there will tell you the easiest way to get referrals is to ask. But nobody likes to sit face to face with a patient and ask them to send their friends.

With the concept of lift, a dentist only needs to convey to the patient a way to spread the word about the practice, and let the patients everyday conversations take care of the rest. When a patient has new information that pertains directly to the patient as a person, they now have the ammunition to talk to their friends, and mention you.

Lift is not telling your patients to talk about your practice, it is giving them a way to talk about your practice. You are helping them refer their friends to you without actually asking.

Let me give an example: If you spread news about your practice to your patients, something like your wife is having a baby. This news will create some conversational pieces about your practice that a patient can use in everyday life.

Now, when that patient is talking to their friend who happens to be pregnant, they can say "Oh, that's funny, my dentist's wife is pregnant."

This is a simple example, but the more information you can give about yourself that will tie into everyday conversations, the better. Your patients will now be able to convey the benefits of your practice more times, and you in return create more buzz and get more referrals.

How you create this lift is by sharing with people news about yourself and your staff. A normal patient cannot relate to you as a dentist, but can relate to you as a person.

Here are a few simple things that you can discuss that will help to create lift:

- You, or a staff member buying a new car
- You or your staff getting a new dog
- You, your staff, or a relative getting married or being pregnant
- Telling stories from your latest vacation

You don't have to do anything crazy, or even newsworthy. Just portray yourself to your patients as a person. If you went to Chicago for a dental conference, don't tell them much about the conference, but tell them about Chicago being a beautiful place, or the deep dish pizza you ate.

Remember, the concept of lift is not to tell patients to talk about your practice, the concept is telling patients how to talk about your practice.

About the Author

James Erickson is the President of EMC Dental Marketing which gives Dentists a resource for turn-key dental marketing programs and dental practice marketing education including new patient attraction, and internal marketing systems. Visit www.EMCdental.com and get a free practice
building kit sent directly to your home or office.<

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Teleseminars: The Perfect Communication and Marketing Solution for the iPod Generation

With advances in technology, teleseminars are being used in ever more creative ways by individuals and companies to expand their client base and dramatically increase revenue.Part of the massive appeal of a teleseminar is that while it is possible to listen to event live, it can also be recorded and made available as a podcast that can be downloaded to an iPod and listened to at the convenience of the listener.

Podcasts can be ready in mere minutes after the completion of the live teleseminar.It is a question of how much editing you want to do.The fortunate thing is that Internet audiences tend to be more forgiving regarding teleseminars.They are hungry for great content rather than a studio quality recording.

Teleseminars are highly versatile.Regardless of the business you are in you can leverage the value of teleseminars.Just think of them as a means of delivering an audio message to your staff and or clients.Then decide what information you are going to share with them.

Some examples of the many uses of teleseminars include:

1.

Announcing Product launches,

2.

Selling products,

3.

Publicising events,

4.

Promoting books,

5.

Training staff,

6.

Training affiliates, and

7.

Fundraising.

Plus, with teleseminars you have the benefit of being able to deliver your message to a global rather than local audience.

Podcasting is an ideal solution for long teleseminars.Jay Abraham and Alex Mandossian are examples of Internet marketers who sometimes host long teleseminars.It is a challenge for individuals to maintain focused concentration for hours on end, irrespective of how riveting the material is.Also, some people cannot afford to put their life on hold or take the time off work to listen to a live teleseminar that is over two hours or even over 4 hours long.However, if you save your teleseminar as a podcast that subscribers can download to their iPod, then people can listen to your material in bite-sized chunks.

And there is another advantage to podcasting your teleseminars.You can create a single podcast for the entire presentation or you can divide the teleseminar into segments.This can make it easier to download and easier to listen to especially if a presentation is over an hour.The teleseminar can be simply divided at logical or natural breaks in the presentation so that when played sequentially it flows seamlessly.

Alternatively, the podcasts can be branded separately and you can do a recap of the material in the former podcast so that each mini-podcast is a stand-alone product.This can then be used as a teaser especially if you want to sell the teleseminar rather than offer it as a free download.

Many presenters have products consisting of numerous CDs but they are relatively bulky and can become scratched.Avid learners soon start to run out of room to store the many programs they have purchased.Making your teleseminars available as downloadable as MP3 and MP4s which can be downloaded onto a device that can fit into the palm of your hand or your pocket saves space and makes your content easy to consume.

Nightingale Conant, the world's leading producer of personal development audio programs, now gives its customers the option of purchasing a CD version or an MP3 version.With the MP3s customers can download them to their iPod and be listening to life-enhancing material in minutes rather than waiting days for the program they ordered to arrive.And, in an age where 'speed to market' is becoming increasingly important; offering your material in MP3 format which your customers can immediately download to their iPod gives you a competitive advantage.

About the Author

Expert Tip: When selling high ticket items which include teleseminar recordings, offer them to your customers on a pre-loaded iPod.

Learn how you can become an expert teleseminar host and earn thousands of dollars.Click HEREto access FREE 2+hours special tele-training onhow to use teleseminars to grow your business.And for details on the most comprehensive teleseminar training available visit Successful Teleseminars.

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Affiliate Tips - How to Siphon Money from Rich Website Owners and Internet Marketing Gurus

As an affiliate, youll know how hard it can become to continually raise your traffic levels and ultimately your sales.

This is partly due to the fact that very few people are usually seeking out your small mini site that is designed to presell a product.

Once of the best ways to get around this constant uphill struggle is to leverage other people and their hard work.

This is done by jumping on the bandwagon of new products and services, and on the general gravy train of well known brands and people. Here is a few ways to do that...

1. When a new product is launched online, there will always be a period of huge search volumes. These searches come from people using all sorts of keywords to find the products and does their buyer study beforehand handing on top of their cash.

As an affiliate, this is a abnormal opportunity to get in front of these people as the new products are set free to the publicize, and this behave above all in any case as keywords bearing on to new products knowledge less contest in the look up engines stimulating it more well-off for you as an affiliate to get received.

2. Secondly, you can siphon capital riches off peculiar flourishing promoters not directly. This is achieved by longing at how they are effecting capital riches and modeling their algorithm.

For instance, you could display screen a set of PPC adverts for a precise set of keywords. You may see more than a phase of era if these workers resume to promote and these keywords and if they do, you can be attractive assured that they are evoking a benefit take pleasure in their set of rules.

All you crave to do is appraise how they are effecting change and model your own interest close to a analogous set of rules do not make a copy different peoples textbook excluding, as this might homestead you in court.

3. Post comments and add fulfilled to big locales. Spreading your pleased near to the web is one of the most successful ways to get added commerce, but to in reality carry advantage of the triumph of others, your aim to get your fulfilled got hold of on the big commerce spots where your target audience hangs out.

This is actually simple and theres tons of ways to do this...

- Meet a handful forums and depart your online page link in your signature box, after that come out inducing a couple fruitful posts.

- Add comments on social spots such as Myspace, Youtube or Yahoo Solutions.

- Or work comments on pricey trade, on subject matter blogs in your niche.

- Or superior furthermore, achieve a few pricey characteristic content that is totally exclusive and intrinsic, at that time award that pleased to a big artist in your publicize for each other to vocation on their online page or blog in exchange for a link back to your web page.

As you can see, also so a few online pages popping up every day granting you to add your own content and links to, theres an mounting aggregate of functions to get trade to your online page. The key is to get in front of the appropriately employees. Do this by leveraging the big side in the same advertise as you and achieving your links acknowledged by THEIR visitors.

If you make the fight along furthermore simply a few of these manners, youll almost immediately be piggybacking the rich and start discovering your own affiliate cheques rolling in.
About the Inventor

For additional put forward way on how to leverage variegated staff attempt and stock your affliate commercial problem to a new level, go over to

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