Friday, March 27, 2009

How To Boost Your Website Traffic Fast

Generating online traffic (visitors) and in turn exposure for the products you've chosen to promote is a challenge.However, this guide will enable you to begin to generate targeted visitors and potential customers immediately.

Use Forums and Message Boards


An outstanding way to advertise your own website and your top affiliate/referral links is by participating in online message boards and forums, responding to posts and writing your own posts.

Most boards don't allow blatant advertising.However, most will allow you to include a few lines to promote whatever you wish - which can generate a great deal of exposure and click-throughs for you.

There are two main keys to message board promotion:


Key 1: Participate only in message boards that are related to whatever you wish to promote.

Tip: Ask people on the message board or forum to recommend other popular boards or forums.The question could even be your first post.

Key 2: Participate only in popular boards (in terms of visits and traffic).The more popular the board, obviously the more exposure your posts will receive.For the most part, the popularity of a board is common sense.If posts are up to date and numerous, chances are you've found a popular board.You can further determine board popularity (or the popularity of any site for that matter) by searching it through Alexacom.

The more time you spend participating in the forums, the more exposure you'll receive.Certain topics and posts will generate more exposure than others.After a while you'll get a feel for what topics attract attention.

Your signature file can consist of just about anything you wish, as long as you keep it fairly brief.Study the 'sig files' of other message board posters to get a feel for how you can promote your website and affiliate links.Remember your signature file is really a mini advertisement so make it as powerful and irresistible as you can to generate those all-important click-throughs.

Use An Email Signature File


In the same way that you can use a signature file to promote your favourite website and affiliate products through message boards and forums, you can use similar or the same sig files in your daily outgoing messages.

Tip: Use your email provider to create your signature file.

Submit Your Articles To Ezines


Write and submit short (350-500 words) applicable articles to ezine publishers (with ezines that are related to the product you're promoting) with a 6-10 line 'resource box' (including your website URL or referral link) attached to the bottom of the article.

This is a win-win situation as the ezine editor receives informative content to send to their subscribers and you receive exposure in exchange.One article can go a long way using this technique.

Tip: There are a variety of other resources and directories you can submit to.Do a Google search on the phrase 'submit your article' for a list of options.Remember, if just a few website owners post your article (along with your resource box), it can lead to years of free traffic and click-throughs.

Important note: When offering 'reprint rights' to your articles, specify that your article must be reprinted exactly as it is.

Use Co-Registration (Pay Per Subscriber) Services


You'll need your own online newsletter - ezine - for this strategy.

Utilising co- registration services is truly one of the ultimate weapons in online advertising.Capturing the contact information of your prospective customers is your initial primary objective.The money is the list - that is, your opt-in list of ezine subscribers.

Co-registration, also known as pay-per-lead or pay-per-subscriber services offer a guaranteed way to build your opt-in list for a fee.

Using these services will not only enable you to build your opt-in list for future promotions, you can also send each new sign-up your autoresponder series (training/ follow-up) course through which you tastefully promote affiliate offers, your own offer(s), your affiliate programme, or any combination of these options.

With co-registration services, your advertising dollars work exponentially on your behalf.You're building your list while potentially advertising affiliate products, your own product, your affiliate programme, etc.

You can start slowly by purchasing a small number of subscribers.As you cultivate your list by regularly sending your subscribers free articles and information to their benefit, your list will become profitable.

As well as incorporating plugs (ads) within your follow-up email series, you can place 'top sponsor' style ads in your regular ezine issues.Once or twice a month, you can send out special solo offers (where the ad is sent alone without an article).

Tip: To learn how to run your own profitable online newsletter, subscribe to six or more online newsletters related to your area of business then study how they present their material and run ads and apply what you learn to your ezine.


About the Author

Strategies like that can explode your small business quickly, that's why I'd suggest you go right now to http://www.

freemarketingbook.org and request a copy of Jonathan Jay's new book "Marketing Secrets of a Multi-Millionaire Entrepreneur"

Copyright SuccessTrack 2009



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Tuesday, February 10, 2009

Book Marketing - 3 Ways to Drive Sales Using an Effective Book Cover Design

The cover of your book is a critical component of your book marketing strategy.It is the first impression people will have of your book and it may be the last.So it's essential that your book cover does more than convey your book's title.

Your book cover is your silent spokesperson and your mini-billboard.

So here are 3 ways in which you can maximize the impact of your book to help boost sales:


1.

Add Your Image


Naturally, this is not appropriate in all cases but it can work effectively whether you are well-known or not.

If you are well-known and your image is part of your overall branding then incorporating your image on the cover of your book will give your book brand recognition.Take Donald Trump for example.He incorporates his image onto the cover of all his books for to quote one of his book titles - "There's no such thing as over-exposure".

If you are well-known then your book represents a great opportunity to increase your recognition.People are generally curious to learn more about an author and to see what they look like.Authors are seen as very special people - celebrities even.Allow potential buyers and or readers to connect with you.So even if you don't want to include your image on the front cover of your book make sure that your image can be readily found.For example, consider including it on the back cover or on the inside flap if your book is a hardcover version.

2.List relevant awards or distinctions


If you have received a significant award for your writing or your work in the subject matter of your book then you can include this information on the cover of your book.

By distinctions I mean something that is worthy of note.For example, if your book has a TV connection your book cover is a great place to mention it.People have a tendency to believe what they see on television which is one reason why this is such a power medium and any TV links will massively boost the saleability of your book.

For instance, Dean Graziosi on his New York Times best selling book "Be a Real Estate Millionaire" mentions "As seen weekly on national TV since 1999".This instantly gives him a ton of credibility even if you've never actually seen Dean Graziosi on television yourself.

Another example is the book "Think Yourself Rich" written by the award-winning author Sharon Maxwell Magnus."Think Yourself Rich" was a major BBC television series and this was mentioned on the front book cover not one but twice.

3.Direct people to a free recorded message


Think of your book as a lead generator.

Your book should be just the first stage of a journey a reader shares with you.Offer your readers different ways to interact with you.

So you can use your book cover to invite potential buyers and or readers of your book to phone you using a free phone number where they can listen to a pre-recorded message.Your pre-recorded message can outline a special product or service you might have and a special offer that is only available to individuals who purchase your book.

You might even want to run a special competition in association with the launch of your book and use your pre-recorded message to give details about this.People love competitions and structured astutely a competition that is run as part of your book launch can generate massive publicity for you, your company and of course, your book.


About the Author

For a great opportunity to learn first-hand about expert book marketing visit Book Marketing University.

And to listen to a FREE teleclass on how you can turn your book into an Amazon Bestseller visit Becoming An Amazon Bestseller.

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