4 Top Questions About Directory Submissions Answered

If you've spent any time at all researching SEO tactics and internet marketing strategies, then you know the importance of directory submissions.But if you're new to the concept, then you may be wondering what exactly a directory is and what it can do for you.Here are your top 4 questions about directory submissions answered.

1.What is a Directory?A web directory is simply a listing of websites broken down by category and subcategory.Each listing typically also includes a description of the website along with a link.While a directory may sound a lot like search engine, it is not.

A directory is actually managed by human editors who review each submission and determine whether or not it is appropriate for that particular directory.Each directory has its own submission guidelines, but the minimum that any directory typically requires is a completed website (one that is not under construction) and a website that doesn't promote illegal activity.

2.Why Should I Submit my Site to Directories?Directory submissions can benefit your business in a number of ways.

First, since a directory lists websites by category, a search engine that sees your site in a directory will have a good idea of the subject of your website.The easier it is for a search engine to determine the topic of your site and its relation to your keywords, the quicker the search engine will associate your website with that particular theme.

Second, search engines place a high value on one-way links.In fact, links are one of the primary ways that search engines determine your site's search engine ranking.Directories are a great source of one-way links.Of even greater benefit to you are older, well-established directories that are considered authoritative by the online community because those are also assigned a higher value than are newer directories that are not well known by experts.

Take a second look at any directories that require you to provide a reciprocal link to the directory on your own website.These reciprocal links are not given much value at all by search engines, and the generally accepted rule is that high-quality, authoritative directories don't require businesses to post a reciprocal link.

3.Which Directories Should I Submit My Site To?Your best bet is to submit to both general directories and niche directories.A quick internet search will give you a listing of directories that cater directly to your product or service.

While these niche directories tend not to hold the same clout as more well-established general directories, they will get targeted traffic to your site.When you're researching general directories, focus on those that have a high PageRank.

Search engines will respond more favorably to listings in these directories that those in directories with low PageRank.

4.What Else Should I Look For in a Directory?Look for search engine-friendly directories.These directories will allow deep-linking, in which your listing in the directory links to a page on your website other than the homepage.This link appears more relevant to the topic to search engines and thus helps increase your search engine ranking.

Search engine-friendly directories have other features that urge search engines to index your website immediately.As you search for the directories you want to use, be sure to find directories that have been labeled " search engine friendly " by other users.

As you further research directory submissions, you may find it helpful to consult with an internet marketing professional.She can not only help you find the right directories for your website, but she can also submit your site on your behalf.Furthermore, she can discuss your overall internet marketing strategy and help you determine just how directories can help drive traffic to your site and increase your profits.

About the Author

Seomul Evans is a senior search engine optimization services consultant with "SEO 1 Services".

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Internet Marketing Tips With What Exactly is Spam

Spam, as defined in the context of computers, the Internet and electronic messaging, is a term used to designate unsolicited bulk electronic messaging and communication. In particular, spam is unsolicited bulk mailings that are commercially oriented.

It is most commonly used in advertising, but it is also used to perpetrate religious, political or other types of messages. Spam is, often times, considered the electronic equivalent of junk postal mail, telemarketing or broadcast faxing. Spam got its bad name and reputation from the advertisement of ill reputable and questionable products, such as pornography, pyramid schemes, fad products, pump-and-dump stocks, etc.

Spam is delivered via several mediums, to include:

E-mail messages
Search engines
Instant messaging
Web blogs
Usenet newsgroups
Text messaging mobile phones
Internet telephony

The growth of spam is a result of the cost benefit to initiators, who need only devise and develop distribution lists. The other associated costs of spam, such as bandwidth, message management and loss of productivity, become the responsibility of recipients of the messages, ISPs or other public and private entities.

In 2003, the US passed the Controlling the Assault of Non-Solicited Pornography and Marketing CAN-SPAM Act of 2003, which establishes standards for sending commercial e-mail. More specifically, the act is intended to regulate interstate commerce by imposing limitations and penalties on the transmission of unsolicited, commercial electronic mail via the Internet. The act establishes the Federal Trade Commission FTC as the overseer of its provisions.

The act establishes electronic mail as extremely important in communication since it provides an opportunity for the development and growth of frictionless commerce, which is personality threatened by unsolicited ad electronic mail. The act establishes the behind as criminal practices each time hand-me-down in connection as well as unknown or freeway microelectronic mail:

Knowingly accessing a backed up machine without authorization

Intentionally deceiving or misleading the cause of messages

Falsifying header information

Falsifying registration briefing for 5 or more e-mail accounts or 2 or further empire names

Falsely representing ones themselves as the registrant of 5 or more IP addresses

Purchasing e-mail addresses by means of off beam gizmo

Perpetrating deceit, identity theft, baby pornography, obscenity and the sexual exploitation of youngsters.

Criminal penalties comprises a acceptable and/or incarceration for up to 5 years addicted upon:

The figure of electronic transmissions

The measure of falsified information

Losses incurred by others

Monetary gains from the act

Whether the act was devoted in furtherance of an felony

Prior to offenses.

Civil penalties are hooked upon the jurisdiction placing the fees and may array cherish hundreds of dollars to millions of dollars, hooked upon the severity of the crimes and losses betrothed. Still, property liable to earnings derive pleasure financial gains and furnishings cast off to commit an crime may be forfeited to the US admin.

As critics of the law put forward, the legislation fails to dictate to advertisers and salesmen, not to unsolicited mail. In the whole story, the act accomplishes not type make a remark to the time of the year, unsolicited mail, except as used in the point out, CAN-Spam. The act makes commenting to the saying, ad electric mail warning, and defines it to be any microelectronic mail warning, the principal aim of which is the ad advertisement or cause of a ad class or facility including satisfied on an Web web page operated for a ad objective.

Legislation is planned to clip habits inherent in spamming, such as e-mail harvesting, dictionary attacks and via viruses and Trojans to perpetrate messages. The act establishes the beyond as well as respect to ad electrical mail messages:

A message must lodge a legitimate bring forth locality.

A warning must incorporates and specify a route to opt-out of undergoing extra messages. The capacity to opt-out must be within sight for 30 days.

The sender may not start off messages subsequent to 10 existence of permit of an opt-out.

The sender may not retail it to you, payment, exchange or bring the opt-out e-mail address to an affiliate.

The sender may offer a menu of selections that grant the auditor to either opt-out or opt-in to following messages.

A moral must include an identifier that specifies the example as an marketing or solicitation.

Messages containing sexually oriented material must contain it sounds as if identifiable markings or notices

A moral must incorporates a factual, physical, postal spot by which the sender may be contacted.

The sender may not send messages to addresses that were knowingly got hold of take pleasure in proprietary websites and ISPs, by the use of mechanization guidelines. Specially, every time the place or ISP provides admonition of their refusal to contribute, put up for sale or move addresses for the purpose of kicking off microelectronic mail messages.

The sender may not give birth to automation writing and esoteric tool to assistance multiple email addresses for the purpose of transmitting illegal messages.

The sender may not transmit messages derive pleasure a machine or piece of email destination procured without authorization.

Diverse opt-out publicizing, which allows the recipients of marketing to stop any unwanted ads indulge in the sender, opt-in promoting allows the advertiser to request to knowledge specific advertisement sent. The audience may allow or deny permission to skill more advertisement sent. If permitted, the advertiser at once includes that e-mail locality to its distribution calendar.

An additional possibility is, dual opt-in promoting, which is parallel to opt-in pushing apart from that as the listener offers permission to send classified ads, a testimony demand is sent to the recipient to resolve that they did, in fact, let the permission. The e-mail region is further to the distribution schedule only beyond the auditor has definitely answered to the evidence demand.

CAN-Junk mail is not planned to bestow agent for the wide-ranging public to sue spammers, individually or in brand performance fits. It is produced to permit enforcement by the FTC and esoteric federal government agencies for the advantage of the broad public. Kinsfolk remain privy to the insistence laws and regulations of their precise jurisdictions.

Spam is the time of the year second hand to allot commercially oriented, unsolicited, aggregate automated messaging and articulation. To cut back the use of junk mail , the US materialized the CAN-Spam Act of 2003, which establishes standards for sending ad e-mail.

The act places and establishes legislation to restrain the sudden increase, staying power, expenses, unfair expenditure distribution, formulae of deceptive and fraudulent solicitation, concealed identities, unsubstantiated claims, unwanted material, and productivity loss linked in addition to spamming. It designates the FTC as the enforcement professional to oversee compliance.


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