3 Ways To Keep MS Word From Killing Your SEO Strategy

Most of us type our content in Microsoft Word before publishing our articles, blog posts, and web content.But did you know that Microsoft Word can actually hurt the SEO strategy of your site?

If Microsoft Word is set up incorrectly, it can cause major issues when transferring the content to the web.Before writing any document, it is important to make a few changes to your Word settings to eliminate these issues.

Smart Quotes, Apostrophes, and Dashes

Microsoft Word automatically converts straight quotation marks and apostrophes into "smart" quotes and apostrophes for a more pleasant look.

It will also automatically convert single and double dashes into an elongated dash.While these might look nice on the Microsoft Word document, these modified characters cause a lot of trouble on the web.If you've ever seen something on the web with "??" where quotes should be or strange jargon in place of a dash, you've seen the embarrassment these can cause.

The good news is that it only takes changing a few settings once to eliminate this problem for every future document you write.This is important because your SEO strategy is only good if your content is good as well.

1.Go the "Tools" menu and select "Auto Correct"
2.
Select the "Format as You Type" Tab.
3.Under the "Replace As You Type" heading uncheck: "Straight Quotes" with "Smart Quotes" and "Symbol Characters (--) with symbols"

Style Formatting

The style formatting toolbar looks innocent enough - but choosing certain settings here can cause hours of additional work over time for the person who is converting your text to the web.

Always choose NORMAL when using Word!

I've noticed that many freelance writers choose something other than normal - or add additional spaces after lines, or double spaces after single returns.While this might look good in Word, all of that formatting disappears once it is put into an HTML editor and then must be completely reformatted in order for your SEO strategy to be effective.If you highlight the text and see extra spaces around the line breaks, then there is something off with the settings.

To ensure that your document does not have any extra Word Doc formatting:
1.
Select "Format" and "Paragraph" from your toolbar:
2.
The "Indents and Spacing" tab should be set to single spacing with 0 spacing before and after lines.
3.The "Line and Page Breaks" tab should have nothing checked other than "window/orphan control"

Pasting Content into Your Website Software from Word

When pasting content into your website software such as Wordpress, Joomla, or other type of website software with a WYSIWYG (What You See Is What You Get) editor, it's important to paste the content into the HTML tab - NOT the visual editor.

The reason is that Microsoft Word adds a ton of HTML code "behind the scenes" when you paste directly into the editor.

Pasting into the HTML tab eliminates all of this sloppy extra code that can severely dilute your keyword density and make it more difficult for search engine spiders to crawl your content and decipher the primary topic of the article.And if the search engines cannot determine the focus of your content, your SEO strategy is not efficient.

Taking these few extra steps before you start typing, can eliminate hours of reformatting and ensure that your content is properly read and ranked by search engines.Creating an effective SEO marketing campaign means that you sometimes have to take into consideration all of the small changes you can make as well as the big ones -- every bit counts towards higher rankings!

About the Author

Christine O'Kelly is co-owner of SEO Content Solutions, a leading SEO copywriting firm.

The company provides SEO press releases, articles, blog content and web content to resellers and end users alike.

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Potential Profit You Can Earn With Affiliating

This page tells you all about what the top affiliates earn and the affiliate programs they join.
I only selected the best programs which super affiliate use.These programs are designed to make you the most earning potential.

googlenemesis, The same guy who made day job killer is doing a new program.We all know how well he did with day job killer and how much the top affiliates made so this one is a sure winner.If you want money advertise this product.

sixfigureyearly, This is still a winner and has been for a little while now.He has a great site with decent information.I have heard of top affiliates making around $19,000 in one month just promoting him.

topsecretmagiccode,Again this is a new product which seems to be talking the affiliate market by storm.The top gurus love to promote all the new a good products and this one is both.If you are a newbie definitely check it out.

How to become a super affiliate?
You need to know how to advertise with adwords.This is a must if you want if you want to make the most money as possible.All the gurus are masters at this and that is why they are so successful.

This first thing you need to do to have successes with this is find your niche.The best niche in my opinion is the how to get rich one.The reason why it is the best niche is because everybody wants to get rich and everyone needs more money.

There are a couple main things that I will talk about on how to be good with google.But you have to remember I can only say so much on here you should still educate yourself by getting as many ebooks and informational videos on google adwords.You should definitely checkout the book I talked about earlier google nemesis.I read it and it is probably the best on the market for this niche.Here are the main things that you should focus on:

1.

Finding good keywords- Finding profitable keywords There are many tools out there to help you find good keywords for your niche.The best one is google adwords.People overestimate how good this is.You can see how many people actually hit each word and how much the minimum bid is for that word.

2.Adcopys that sell- Adcopys are what internet marketers use to write text with ads.If you do not have a good one then there is a big chance you will not make it.You want to make sure that you always put a price in your ad.Because if you do not then you will get a lot of people that are not buyers.You do not want that because the more people that come to your site the less ratio you have.

3.Quality score- This is how much google will charge you for your ad.A site with a good quality score might be able to get in the first position and pay less money than the guy who is in the 3 position.It also makes the ranking of the position where it shows up on google.This is the internet marketers dream system.

I told you a little about the programs but I can not tell you everything.You are going to need to find the information on your own but I can not stress it enough educate yourself.

About the Author

Melissa is an established online marketer who has learned many tips and techniques about online marketing and she wants to teach you what she knows.

For more information please visit http://www.thesecret2onlinemoney.com

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