Tuesday, February 24, 2009

5 Methods to Keep Visitors Coming Back

Loads of profitable websites rely on repeat visitors to their site to account for a major amount of the traffic to their website.Visitors that come back are easier to convert into buying customers because as they keep returning to the website, the more they will gain more trust in your website.The credibility of a site is the very thing to think about for success.So it is to your benefit, you should keep visitors returning to the website.You can use some of the following methods:


1) Start a forum, chat room or shout box.

When you have created a forum, chat room or shout box, this creates a way of giving your visitors somewhere to voice their opinions and exchange views with like minds - they will all be visitors to you website.When conversations grow, with many responses a feeling of community will also result from this and your visitors are extremely likely to start returning to your website almost instinctively every day.

2) Start a web log (blog) having an internet journal, or what is usually called a blog, on your website and continually keep it updated including all the latest news about yourself and products that may help the visitor.The general public are always curious looking for information and they are highly likely to keep their eyes constantly glued to the monitor of your website if you post fresh news consistently.You will also gain lots of trust because you are showing to them that you are also a real life person!

3) Carry out polls or surveys.More methods that can benefit your site are polls and surveys there are other methods of getting visitors involved that you should most certainly consider introducing to your website.They can give a quick way for visitors to show their opinions and to interact on your website.You should probably consider the idea of publishing polls or surveys that are very relevant to the specified customers to your website so that they are kept interested enough to find out about the results to the polls and or survey.

4) Hold puzzles, quizzes and games, just think of the amount of office workers that are doing nothing at work from day to day, and you can imagine just how many people are likely to visit your website if you give those lots of very interesting and addictive methods of entertainment.It will also benefit you to can hold competitions that will award the high score winners and keep them attempting time and time again to win the prize.

5) Update frequently with fresh content.You should be updating your website on a frequent basis with new information that will ensure that every time your visitors return to your website, they will have some information to read on your website.As you have probably guessed, this is the most popular known and most powerful method of getting visitors to return to your website, but you are in luck because this is also something that is not done very well out of all the traffic generating methods, because of the laziness of webmasters.People won't enjoy browsing a website that looks the same and never changes over the years, so be sure to keep your website updated with the latest information.


About the Author

Uchenna Ani-Okoye is an internet marketing advisor and co founder of Top Affiliate Programs


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Saturday, February 7, 2009

Book Marketing - 3 Ways to Drive Sales Using an Effective Book Cover Design

The cover of your book is a critical component of your book marketing strategy.It is the first impression people will have of your book and it may be the last.So it's essential that your book cover does more than convey your book's title.

Your book cover is your silent spokesperson and your mini-billboard.

So here are 3 ways in which you can maximize the impact of your book to help boost sales:


1.

Add Your Image


Naturally, this is not appropriate in all cases but it can work effectively whether you are well-known or not.

If you are well-known and your image is part of your overall branding then incorporating your image on the cover of your book will give your book brand recognition.Take Donald Trump for example.He incorporates his image onto the cover of all his books for to quote one of his book titles - "There's no such thing as over-exposure".

If you are well-known then your book represents a great opportunity to increase your recognition.People are generally curious to learn more about an author and to see what they look like.Authors are seen as very special people - celebrities even.Allow potential buyers and or readers to connect with you.So even if you don't want to include your image on the front cover of your book make sure that your image can be readily found.For example, consider including it on the back cover or on the inside flap if your book is a hardcover version.

2.List relevant awards or distinctions


If you have received a significant award for your writing or your work in the subject matter of your book then you can include this information on the cover of your book.

By distinctions I mean something that is worthy of note.For example, if your book has a TV connection your book cover is a great place to mention it.People have a tendency to believe what they see on television which is one reason why this is such a power medium and any TV links will massively boost the saleability of your book.

For instance, Dean Graziosi on his New York Times best selling book "Be a Real Estate Millionaire" mentions "As seen weekly on national TV since 1999".This instantly gives him a ton of credibility even if you've never actually seen Dean Graziosi on television yourself.

Another example is the book "Think Yourself Rich" written by the award-winning author Sharon Maxwell Magnus."Think Yourself Rich" was a major BBC television series and this was mentioned on the front book cover not one but twice.

3.Direct people to a free recorded message


Think of your book as a lead generator.

Your book should be just the first stage of a journey a reader shares with you.offer your readers different ways to interact with you.

So you can use your book cover to invite potential buyers and or readers of your book to phone you using a free phone number where they can listen to a pre-recorded message.Your pre-recorded message can outline a special product or service you might have and a special offer that is only available to individuals who purchase your book.

You might even want to run a special competition in association with the launch of your book and use your pre-recorded message to give details about this.People love competitions and structured astutely a competition that is run as part of your book launch can generate massive publicity for you, your company and of course, your book.


About the Author

For a great opportunity to learn first-hand about expert book marketing visit Book Marketing University.

And to listen to a FREE teleclass on how you can turn your book into an Amazon Bestseller visit Becoming An Amazon Bestseller.

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