3 Dental Marketing Tips To Recession Proof Your Practice

With all of the discussion in the media today, many dental practices are "hunkering down" for the economic storm ahead.

This is a dangerous approach considering your practice thrives on growth to succeed. If you want to stay out of economic turmoil, you need to keep your dental marketing momentum.

In the uncertain financial climate, you don't have the time, or the means to test new dental marketing ideas until you find one that is successful.

There are 3 main things every practice needs to do right now, to protect themselves from suffering with the economy.

These three dental marketing ideas are assembled below in no particular order.

Recession proof tip 1: Keep your dental patient newsletter going.

In a slow economy, everyone is looking to cut costs. Usually, the first place dentists look is their patient newsletter.

Sure, it is an easy way to save a few dollars, but at what expense. Many patients believe that the stopping of a consistent communications system is a sign that an organization is unstable. Stopping your monthly newsletter is one way to tell them... we're worried too, so we're saving money by not talking to you.

Also, your patient newsletter is a tremendous marketing asset. It not only helps to foster a referral mentality in your practice, but also seals patient in. Even though they may not tell you. They love the extra touch of a printed newsletter.

Instead of cutting the newsletter, keep it going, and to save costs, see who else in your area (think complimentary services) would like to put a coupon, or small article in your newsletter, and share costs.

Recession proof tip 2: Look to reactivate patients and complete undone-treatment.

Undone treatment is treatment that has been prescribed by you, but incomplete. Find these charts in your system and send these people an offer to come in and get their treatment done at a small concession. The best that we've tested is a 30% discount up to $300. This may sound crazy, but the letter that was sent to just over 500 people gathered an immediate cash inflow of over $30,000 within 30 days.

Sure, this is "discounted" treatment. But it was also treatment, and patients that would have never returned unless the offer was made. Now these patients are coming back, giving you money, and become great referral sources for your practice.

To reactivate general patients, go back 6 months (the time for recall) and find out which patients have not been in in the last six. Contact them immediately to see if you can get them scheduled, and have them return to your practice. The longer you let these patients slide, the more likely they are to never return.

Every month you don't communicate with your current dental patients, they lose 10% of their loyalty to you. After 5 months with no newsletter, or appointment, they have only a 50% chance they will return to your practice. Those are not good odds when you consider it will cost 10 times as much money to replace them as it will just to keep them.

Recession proof tip 3: Advertise, advertise, advertise...

Just because there is a "recession" looming doesn't mean people automatically stop looking for a dentist. No matter what the media says, there are still people out there looking for a new dentist. People are still buying houses, driving big SUVs, buying gas... there is plenty of money to be had.

In fact, right now is one of the best times to advertise because (super secret) everyone else is cutting their marketing budgets!!! Dental marketing budgets as a whole are being dropped by offices everywhere because they want to save money (see #1). This means less competition for the dental practice that continues to advertise and market the practice.

There is always one dental practice in any area that continues to advertise through tough economic conditions that always reaps the benefits. As stated above, there is still plenty of money out there, now go and get it.

Bonus recession proof tip: Look for new opportunities.
As Rockefeller once said, "Buy when there is blood in the water." Keep your head on a swivel and look for the next big opportunity. Maybe it's a practice purchase, or a dentist is going bankrupt and is willing to sell his charts. Maybe there is a foreclosed office that would lend itself to a quick sale and a second practice location.

Always keep your eyes open for opportunities at all times, and build a good foundation that will create future growth in your practice.

By being proactive in your assault on the economy, you can keep your practice out of hot water. Continuing to move forward will give your current patients a feeling of stability. It will also show your community that you are stable, and want to continue to be a part of it.

Continue to communicate with your current patients as they are the bread and butter of your practice. Retaining them as patients goes a long way toward continuing to grow your practice. Then, look at advertising when and where others aren't.

Follow this advice, and this "recession" could be the best thing that ever happened to you and your practice.

About the Author

James Erickson is the President of EMC Dental Marketing which gives Dentists a resource for turn-key dental marketing programs and dental practice marketing education including new patient attraction, and internal marketing systems. Visit www.EMCdental.com and get a free practice
building kit sent directly to your home or office.<

Related posts:

• How to Succeed in Internet Marketing With Organic SEO
• Tips on Promoting Your Garage Sale
• The Keys to Developing Successful Marketing Strategies
• How to Create a Trade Show Promotional Plan
• 4 Reasons Traditional Advertising Doesnt Work for Law Firm Marketing

How To Keep Your Social Rankings

Social Sites or Web 2.0 properties can be quickly and highly ranked in Search Engines.In a nut shell the reasons revolved around the SEs camping out on these sites as they wait for new content to index.This however proved to be a double edged sword.The same reason that got your content quickly ranked was the same that got you bumped of the Search Engine Rank Position (SERPs) as newer content got ranked.In this article we explore some SEO (Search Engine Optimization) strategies that may help you to stick high on the web 2.0 properties.

Before you can try to have a sticky social content you need to have a strategy.For example, you can write the content in the social site as a snippet that will direct traffic to your main site.This way when your social content ranks, it can drive traffic to your site as the visitors look for the rest of the information.Another strategy is to place your principal offer on these social sites so you commercially engage them at these social properties without having to send them to your website.Whatever strategy you come up with make sure it is helping you achieve your Most Wanted Response.

Regardless of the social sites furor, SEs have maintained their core means of identifying and ranking relevant content.Below are three on page tactics that should help you Web 2.0 content stick around the top SERP.

Title Tag: Cute headlines are a favorite among offline advertisers, but online they will get you ignored.If your content is about iPhones, you better have that keyword phrase in your title tag.Using cute headlines like "The Latest Apple Gadget" will not only not get you ranked in SE for the keyword "iPhones" but it often does not attract the eyes of someone searching for a review of iPhones, inspite the fact that the article is about it.If you do not include you main keyword in the title tag SE also assume that you do not consider that content important for that phrase.A title tag is found in the HTML code.But in social sites usually the headline is what is used as the title tag.

Bold: Bolding your main keyword within the content emphasizes to the SE that the content is about that particular topic.But since you are not trying to look unprofessional, you do not bold every occurrence of the keyword.Rather simply bold the first occurrence preferably in the first paragraph.

A similar strategy would be to italicize the main keyword.You are aware that in print bolding, italizing and underlining content is meant to make emphasize.Similarly SE bot will note such modifications and provide emphasize too.

Keyword Density: There is simply no way I could naturally writing a review on the latest iPhone and only have one mention of it in a 1500 word article.SEs are aware of this.So they use the frequency of the occurrence of phrases to determine what the content is about.A frequent occurrence of the word iPhone, apple etc will indicate to the SE bot that the page is indeed about iPhones.Maintaining a fair high density of you main keyword phrase in the social media content can help you stick high up the SERP as they consider you very relevant.

About the Author

The author recommends an All-in-One Small Online Business site builder solution called Site Build It.

Get a detailed home business opportunity review here.

Relaited Links:

• Top 5 Insider Secrets to Building a Huge List Lightening Fast
• How To Survive Internet Marketing Overwhelm - To Create True Online Success
• The Right Way to Measure Your Customer Experience

Starting An Online Business? Here Are 3 Choices

There are tons of ways to start businesses online.There are web businesses that you can start with no money whatsoever, there are web business models that will require minimum start up capital, and there are web business that could cost thousands of dollars to start.

You need to know what type of business models an online business can encompass to be able to decide on one.For many people, learning how to start a home based online business becomes a job in and of itself.To help you have a quick overview of the best business models for an Online business, here are some of the best models.Affiliate marketing, Membership Sites and Virtual Real Estate are three of the top Internet businesses.

Affiliate Marketing
If you want to know how to create an online business, affiliate marketing is not only a free way to get started in an Internet business, it will also give you an extremely solid understanding of how marketers make money on the web.
You have the option of using an affiliate marketplace like Clickbank offers, to find products and just promote them for commissions, or finding websites that you yourself have an interest in and joining their affiliate programs to make commissions from helping them sell their products.

You can use free platforms like Blogger blogs and Wordpress blogs to write interesting articles about these sites and then write some additional articles to submit to article directories, which you can use to link back to your own blog, giving the reader extra information and your affiliate link through which to buy the product, thus earning you a commission.

Membership Sites
Memberships sites are one of the best ways to learn about how to create an online business.
Membership sites can be sites that offer fresh new content every month for marketers, or they can be new recipes for stay at home moms looking for quick meals.Depending on the market you're targeting, membership sites can cost anywhere from $5.00 a month for a membership, up to $800.00 a month.

Virtual Real Estate
Finally, Virtual Real Estate.
An amazing business model that is similar to the real estate boom of the late 90's.Virtual real estate consists of some amazing techniques to make fast money on the Internet.Domain name flipping is buying a domain name and selling the domain name.As the 'long tail keyword' phenomenon progresses, more and more new and extremely keyword rich domain names become available.You don't even need a site.If you find a hot new topic that people are doing a lot of searching for, like some new diet pill that's getting rave reviews, if you can snatch up a domain name for about $10.00 you can turn around and sell that domain name for $50.00.

Some other techniques for domain name flipping are to buy expired or about to expire domains.If it's an expired domain with a good audience factor, you stand to make a few bucks selling it.Another facet of Virtual Real Estate is website flipping.This similar to domain name flipping where buying the domain or an 'aged' domain is concerned, but you need an actual site.If you hold on to it for about 3 months and then sell it, you can show how much money it made and sell it for 1-2 times its annual income.

There are many variations of these three types of online businesses.

About the Author

Free report How to Start a Home Based Business: 27 Ways to Earn Money Online Dee Power is the author of several nonfiction books and the novel Over Time.

Dee's blog Earn Money Online You can Earn Money Online

Relaited Links:

• Crafting Your USP - It's Not What You Do It's How You Do It
• Outsource-If You Don't, Which Hat Would Like To Wear?
• 4 Rules Of Marketing For FHA Streamline Refinances

RSS Feeds Delivers A New Wave Of Entertainment Without Leaving Your Desk

The development of RSS feeds, which stands for really simple syndication, is a branch of basic XML file formatting that enables users to receive information on an instantaneous basis.For those who want to know about the chronic updating of any website, an RSS feed is the way to go.The feed is able to detect any minor (or significant) change on any given website and bring that updated information directly to the user.Web syndication brought the use of the RSS feed up to speed and brought it into the hands of the average user.

The RSS feed requires assistance in converting code into text, which can be done through an aggregator, commonly called a feed reader.This is a simple download available for no charge from a vast array of websites.These downloads require nothing more than the speed and OS necessary to support the feed and the reader.

What is the value of an RSS feed?Websites that are often updated or that carry a high number of subscribers can alert their entire database of changes or news without having to bother with email communications.It is like having a direct link to the web designers.Having this information can do a multitude of things for a business.Imaging the response for any website expecting to carry a Playstation 3.You had thousands of hungry gamers awaiting the release of the new gaming system and one single RSS feed that was ready to output the information as soon as the information was entered into computer's database.

At this point, the gamers flooded the site trying to order their Playstation 3.Any website that offers special deals, that offers news and information, or who values home entertainment above all else, RSS feeds have broadened the scope of their internet based clientele and their business ventures have taken off in new ways.

RSS feeds are no longer limited to the desktop or the laptop.You can now program and RSS feed to bring the exact same information directly to a cell phone or a PDA.This is one of the most effective methods of eliminating spam and unwanted email communications.Feeds that offer the information that is relevant to your life can be huge time savers.When you carry a few specific RSS feeds that give you the most vital information to you and your life, it becomes easy to get the information you need without the need for dearch engines, long winded searches, and unwanted results.

Most RSS feeds are developed with the consumer in mind.Whether it's news or special interest, an RSS feeds is a great asset to small internet companies.It allows the client base to gather information directly from their website and helps the smallest of the companies stay connected to their loyal following, even if it is only a few people.Updating websites, even the small ones, takes some effort.Alerting everyone to the new information can be time consuming.RSS feeds save consumers time and money while saving business proprietors time and money.

RSS feed directories can help consumers connect with small business owners and maintain the same connection that the small e-business is developing with their basic client list.In many cases, RSS feeds listed on the directories are highly effective helping smaller e-commerce entrepreneurs achieve a higher standard within their own business community.By being listed, even if they are selling something tiny and seemingly worthless, are able to bring together those who are interested in purchasing with the company that is offering the sale of the item.It works for so many companies that it has been deemed the super mall of the future.

Through such directories such as Feedster, consumers can also gain access to the company's blog site and also get involved in community based projects sponsored by the company.With an RSS feed revolution on the doorstep of our technologically based society, it won't be long before they become completely necessary for businesses without the need for chronic email communications.RSS feeds may very well be the key to future record breaking sales for may companies.

About the Author

OR if you would like to succeed immediately to create financial freedom working only 4 hours a week, check out www.

secrets2internetfortunes.com

AND receive a limited FREE copy of the amazing 113 page Book "Online Fortunes A Beginners Guide!
" which is jam packed with so many ideas you can use to instantly create an automated income for life!That's my GIFT to you as a way of saying thank you for reading my articles.

Relaited Links:

• SEO Copywriting: How To Choose Article Marketing Topics To Achieve Maximum Exposure
• Seven Things Internet Marketing Newbies Need to Succeed
• 10 Tips for Efficient Email Marketing

Teleseminars: The Perfect Communication and Marketing Solution for the iPod Generation

With advances in technology, teleseminars are being used in ever more creative ways by individuals and companies to expand their client base and dramatically increase revenue.Part of the massive appeal of a teleseminar is that while it is possible to listen to event live, it can also be recorded and made available as a podcast that can be downloaded to an iPod and listened to at the convenience of the listener.

Podcasts can be ready in mere minutes after the completion of the live teleseminar.It is a question of how much editing you want to do.The fortunate thing is that Internet audiences tend to be more forgiving regarding teleseminars.They are hungry for great content rather than a studio quality recording.

Teleseminars are highly versatile.Regardless of the business you are in you can leverage the value of teleseminars.Just think of them as a means of delivering an audio message to your staff and or clients.Then decide what information you are going to share with them.

Some examples of the many uses of teleseminars include:

1.

Announcing product launches,

2.

selling products,

3.

Publicising events,

4.

Promoting books,

5.

Training staff,

6.

Training affiliates, and

7.

Fundraising.

Plus, with teleseminars you have the benefit of being able to deliver your message to a global rather than local audience.

Podcasting is an ideal solution for long teleseminars.Jay Abraham and Alex Mandossian are examples of Internet marketers who sometimes host long teleseminars.It is a challenge for individuals to maintain focused concentration for hours on end, irrespective of how riveting the material is.Also, some people cannot afford to put their life on hold or take the time off work to listen to a live teleseminar that is over two hours or even over 4 hours long.However, if you save your teleseminar as a podcast that subscribers can download to their iPod, then people can listen to your material in bite-sized chunks.

And there is another advantage to podcasting your teleseminars.You can create a single podcast for the entire presentation or you can divide the teleseminar into segments.This can make it easier to download and easier to listen to especially if a presentation is over an hour.The teleseminar can be simply divided at logical or natural breaks in the presentation so that when played sequentially it flows seamlessly.

Alternatively, the podcasts can be branded separately and you can do a recap of the material in the former podcast so that each mini-podcast is a stand-alone product.This can then be used as a teaser especially if you want to sell the teleseminar rather than offer it as a free download.

Many presenters have products consisting of numerous CDs but they are relatively bulky and can become scratched.Avid learners soon start to run out of room to store the many programs they have purchased.Making your teleseminars available as downloadable as MP3 and MP4s which can be downloaded onto a device that can fit into the palm of your hand or your pocket saves space and makes your content easy to consume.

Nightingale Conant, the world's leading producer of personal development audio programs, now gives its customers the option of purchasing a CD version or an MP3 version.With the MP3s customers can download them to their iPod and be listening to life-enhancing material in minutes rather than waiting days for the program they ordered to arrive.And, in an age where 'speed to market' is becoming increasingly important; offering your material in MP3 format which your customers can immediately download to their iPod gives you a competitive advantage.

About the Author

Expert Tip: When selling high ticket items which include teleseminar recordings, offer them to your customers on a pre-loaded iPod.

Learn how you can become an expert teleseminar host and earn thousands of dollars.Click HEREto access FREE 2+hours special tele-training onhow to use teleseminars to grow your business.And for details on the most comprehensive teleseminar training available visit Successful Teleseminars.

Relaited Links:

• How to Target Keywords for Your Product?
• SEO Copywriting Essentials - Calculating Keyword Density
• How to Use Private Label Rights?

5 Law Firm Marketing Strategies to Retain Clients

Okay, youve landed a couple of good clients through your law firm marketing program. But landing them is only the first part of your task. Now the real work begins as you find a ways to keep those clients you have worked so hard to get. Business has been picking up since you revised your marketing strategy and things are looking up for steady growth in your practice.

Along with new clients comes the inherent need for more time to spend on their cases. Now the problem is not enough new clients but work flow and time management to handle them all. With such a limited schedule, how do you keep them happy so they dont run off and hire your competition

It is a situation that many attorneys find themselves in and the stress and frustration is overwhelming at times. The best thing to do is stop, take a deep breath and know that there is a simple solution to manage this situation.

The following five strategies are designed to help you maintain a good working relationship with your new client. You managed to land them, now get to work keeping them

1. Begin work on the case immediately. As soon as the client signs on, spend time that day or the then acting on the case. This is not easily to protect your clientele desirable legal worries, but still to come into sight themselves their need for right away legal assist. It further shows them that you realistically intimacy close to them.

2. Send the customer a handful type of written articulation inside 48 hours of seizing the case. It isnt adequate to take off operating instantly on their case. You must become visible that you are operating and producing attainments by e-mailing each other a back up of the whole thing you do. Believe moment stamping your e-mails so that your purchaser sees you go through begun working on their case as regards to as presently as you landed it.

It is moreover best to send a tangible copy of all of your communications also your client. Always, it is lighter for employees to pay for services they can actually imagine. Each time they can see a few physical testimony of your textbook, it gives the impression value further to one another.

Chase-up letters following mobile phone make a request or in-creature convention are an extra tremendous way to clarify and steer clear of misunderstandings. They likewise serve to protect you savours malpractice accusations given that you skill the whole lot documented and dated.

3. Send out a transitory review orchestrated at new shoppers. Inside one week of landing the new customer, send out a one-page survey. This can be a abnormal way to collect documentation on necessary interrogatives for use in successive law bureau advertisement strategies; this is additionally a proper occasion to ask themselves for their birthdays and anniversaries so you can send a card, which is a extreme
marketing plan.

Why did they select your agency
Who also were they interviewing
Whatever do they like advisable/nastiest almost about functioning and you
How can you intensify
How rapid was your comment phase to their initial demand
How did they search out you
Do they familiar with of someone as well who might use your services
Additional conversation notification, etc

4. Send out a purchaser pleasure survey behind you have completed the case. This is one more excessive way to reason accurate conversation as well as buyers. It moreover shows one another that you really fondness about their thoughts and vibes. They will see that their cases and how it all turns out are imperative to you.

5. Send the purchaser a hand written thank you card. Naught says you affection akin to a greeting card. Send out the card the similar day they pick you as their attorney. It doesnt know-how to be what on earth bask in, but you should do it as no one also pulls off.

While this gives the impression similar to competently a catchy file savours a greeting card ad, it actually is helpful. If you understanding allowed the moment to not simply get your hands on a card, but to personally sign it, you will when another time be appearance your client that you really do love around them on a personal level.

Customers must sense resembling you are there to serve in their desirable headaches because you required to be there. Lawyers knowledge the negative reputation of merely individual in it for the prestige and the money. When these are two foremost elements bask in your affair take a look at, they are of little touch upon to your buyer. You must become visible you care by means of your law firm sales promotion efforts and your articulation and your shoppers. If you dont affection as regards to them, they wont warmth almost you.


Just about the Creator

Stephen Fairley is CEO of The Rainmaker Institute is the countries principal law organization commercial bureau that specializes in aiding immature law companies yield additional and more adept referrals and bring about a 7 quantity law exercises. Higher than 6,000 attorneys undergo benefited take pleasure in our proven Rainmaker Advertisement System. Attorneys: allegation your At no cost legal sales promotion CD 7 Keys to a 7 Amount Law Maneuvers at

Relaited Links:

• Just Say No to Forced Continuity
• Dont Get Left Behind
• Organizing Your Law Firm Marketing Calendar