Digital Signage: New Poll Reveals Growing Importance Of Internet In Gathering Information

A couple of weeks ago the Pew Research Center for the People & the Press released the results of a major survey about how people in this country consume news.

While the focus of the study was on the news media, I believe the research reveals some important demographic currents that digital signage marketers would do well to recognize and understand. The survey revealed four types on news consumers: News-Integrators, Net-Newsers, Traditionalists and Disengaged. I'll disregard the disengaged for the sake of expediency and concentrate on three remaining groups because they are where the message for those concerned with digital signage lies.

The two groups offering the most fertile ground for digital signage marketers are News-Integrators and Net-Newsers. Together these two groups, which account for 36 percent of total, show a high propensity for using multiple media types to find the news they desire. According to the results, both groups are well-educate and relatively affluent -qualities most digital signage marketers will find attractive.

Where they differ is in the degree to which they rely on a combination of media technologies when seeking out news. For example, News Integrators view TV as their primary source of news, but supplement it by visiting Web sites most days. Net-Newsers, on the other hand, regard the Internet as their primary source of news. In total, 92 percent of Net-Newsers go online daily to find their news. Other sources, like television, are regarded as secondary. In fact, this group relies so much on the Web that more of them are likely to watch a news story online than sit in front of their TVs and watch the nightly news.

Traditionalist, who account for 46 percent of news consumers, are older, less well-off and less educated than Net-Newsers and News Integrators. Television is the dominant source of news among Traditionalists, and although they own computers, they rarely go online to find out what's happening.

From my point of view, digital signage marketers can take a few lessons away from this survey. First, most people depend on TV as a valued news source. That's good news for digital signage communicators because their signs are indistinguishable from TVs at first glance. Secondly, 36 percent of the audience, which happens to be the most affluent portion, likes using a combination of media to get the information they desire. Digital signage marketers can take advantage of this attraction to multiple media sources by adding a broadcast or cable channel into their signage presentations. By using TV in an on-screen digital signage zone, they can grab an audience's attention while simultaneously conveying their own messages in the remaining zones on the sign.

Third, up-and-coming Net-Newsers and News Integrators show by their news consumption patterns that they are tech savvy and enjoy using technology to determine which media they consume. Hybrid, interactive digital signs adds the perception that the audience is in control of what's displayed, something that dovetails nicely with this preference.

From my point of view, the results of this survey point out some characteristics about the news audience that can serve as guideposts as digital signage communicators define their message and their approach. Taking advantage of the affinity of these respondents for television news puts digital signage in the game. Using the tools that are available to make it interactive, positions digital signage to excel as an influencer.

About the Author

David Little is a digital signage enthusiast with 20 years of experience helping professionals use technology to effectively communicate their unique marketing messages. For further digital signage insight from Keywest Technology, visit our website for many helpful tips and examples.

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How To Get Free Traffic From Social Sites

Today in the world of Web 2.0, Social Media sites are one of the most important sources of traffic for your online business.

Using these Social Media sites the right way can bring in large amounts of traffic very quickly to your sites.NOT using them correctly can KILL your business.

First of all, let me explain to you what the 3 most important types of Social Media Sites for your online business are.

1.Communities - These are sites that people go to on a regular basis and hang out.People set up profiles and make them personal by adding photos, writing blog entries on their own pages and making comments on their friends pages.Examples of communities are FaceBook and MySpace.

2.Libraries - These are sites that contain collections of information provided by their users.Examples of libraries are Digg and Technorati.

3.Notice-boards - These are sites where people go to and make recommendations to other sites or make posts to on a regular basis.Examples of these types of notice-boards are Twitter and blogs.

So what is the right way to use these sites

The best way to use these types of sites is by signing up and creating a profile, read the TOS Terms of Service to find out what can and cant be done on the site, spend some time in the site watching what others are doing and then do the same.



The reason why you should do all of this is because if you just sign up and start posting content linking to your site, there is a very strong chance that the site members will see you as a spammer and ban you from the site.

So sign up and take a look around and get a feel for the site.Set up your profiles like the other members are and then do the same as others are doing.

For example, lets say you sign up to Facebook.What are the others doing Well they are adding photos, "updating their status", posting comments on their friends "Walls"...

...Ah yes, friends "Walls".Before you can post on your friends "Walls", you have to first GET some friends.

FaceBook has a way when youre signing up, that you can import your email address list and find contacts that are part of the FaceBook community.You can then use this to invite people to be your friend.There is also a search function where you can search for friends by name.

After you have invited a friend and if they accept your invitation, then you will be able to communicate to them by posting messages on their wall as well as many other ways.

If you are using FaceBook to make business contacts, you may be thinking that inviting as many friends as possible all at once is the best way to grow your business.You can get a couple hundred people quickly and then you can start pitching to them.

This is NOT a good idea.Think about this for a moment...how would you react if you received a friend invite one day, accepted and then got bombarded with offers from this person right away

You would probably be annoyed.

You might block this person from being able to communicate with you in the future.You might even be really angry and contact FaceBook to complain.If FaceBook believes that you are spamming, then they will remove you from their site.And they have every right to.

So the trick is to spend a good amount of time in ALL of these sites, watch and then do what the other members are doing and then submit some great quality content to these sites slowly.

Now if youre anything like me, you have a lot of tasks to complete on your "to-do" list everyday that will make it difficult to spend all this time in these Social Media sites.
About the Author

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The Importance of Marketing Mix and the 4 Key Mix Elements

The marketing mix section of your small business marketing plan concentrates on the tactics used to achieve the marketing and business plan. Those tactics can be categorized as the four Ps of marketing: product, price, promotion and placealso known as the distribution channel.

A common analogy used in describing marketing mix is relating the mix in marketing mix as being the ingredients in a recipe: you need to get the quantities of each element right or the result will not be what you need or expect.

Consider the following questions carefully when you build your marketing plan:

When developing your marketing tactics for the product, you must consider the features, advantages and benefits of the product. Define all the characteristics of your product. Define and rank which are most valuable to your target market Why are they valuable to your market Define what is unique about your product and why it has a competitive advantage something that is not easily duplicated. Consider conducting a marketing research survey to test your assumptions. You may be surprised to find out that what you thought was important to your market is not. Make sure you can address all these interrogatives in your advertisement agenda.

Pricing your variety sounds adore a honest algorithm but the actuality is that it is a incredibly multipart algorithm. At anything podium in the continuation cycle is the type Make living cycle stages will agitate reward. Are you the expensive value, exorbitant scrutinize provider Or the low expenditure, expensive amount provider Does your brand knowledge exclusive features that can not be merely duplicated Completes your class know-how a competitive reward not certainly overcome Are you attempting to buy your way into the advertise Be precisely alert as well as this buy-in plan --it is all the time enormously tasking to alteration a low prize up. Is this variety a death chief for your sales of an additional, further profitable make There are similarly spare questions to accept as true that whenever bobbing up your reward and you must analyze each answer painstakingly in advance encountering the reward for your brand. Usually it is a suitable hints to organization your price attributes on a grid - you can visually see where you are on a grid and better judge if that is the appropriately zone to be.

Drive includes a bulk of commercial communications tactics. Should you generate a instantaneous mail time table is your style conducive to a printed description; do you go through a appropriate targeted mail plan Can you advertise your class browse cyberspace Are traditional publicizing guidelines print, wireless, small screen television the Some recommended Anything bighearted of finances do you know-how Realizes your variety pass through a sturdy ample variety If not concentration on developing a more potent identity and type. How can public relations efforts abet you advertise your style Can you comfortably participate in commerce shows and industry actuality to sell your variety How will you make your sales anecdote: delight in sales letters to sales pitches Go through you produce measurements into each of your advertorial motor vehicles Do you essentially familiar with your publicize and your recipient Understand that you will crave to use more than one of these tactics to start off a prosperous marketing cause.

Address is how your brand moves to advertise. Anything distribution channel will you use Will it be a business-to-problem passage or a business-to-client course Will you put up for sale using your own sales group of workers, or will you outsource sales and use distributors or sales agents Can you put up for sale your type surf the net or must it be offline and in-human being Is your market geography wide or narrow What are the implications of the resolutions to these inquiries on your sales promotion mix

Every time creating and developing your sales promotion schedule you must believe these factors of your advertisement mix given that they will undergo a worthwhile impact fruitful if in any case envisioned and managed; negative if poorly organized and not managed on your goods success or flop.

All young affair owners go into business awaiting victory; not all plan for achievement. Certify that your youthful interest indulge in success by bobbing up a burly strategic commercial time table that includes a absolute advertisement mix.


Regarding the Architect

Kris Bovay owns Gap Commercial Inc, the interest and advertisement services organization. Kris has worked for, and in addition to, a collection of teen, moderate and sturdy businesses and has been able to assist interest owners concentrate on their challenges and improve their affair solutions. Kris has a masters degree in business management, along furthermore a area of expertise in advertisement, operations, provision and strategy. For added interest suggest, confer with

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